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What Is Viralyze? A Plain-English Overview

19 October 2026

Viralyze is an app that turns Instagram comments into customers. You pick a post, set a keyword such as "GUIDE", and write a DM. From then on, whenever someone comments that keyword, Viralyze sends them the DM in about a second, with a link, a PDF, a product checkout or a booking page inside. Around that core it adds bookings, a shop with 0% platform fee, a link-in-bio page and analytics, which is why it calls itself a Creator OS.

It is made by TechNerve AI in India, works internationally, and runs on the official Instagram API.

What problem does it solve?

The "link?" and "price?" comments you never got round to answering. Founder Kushagra Kumar built it after watching creators lose sales exactly that way: a reel does well, dozens of people ask for the link, and most are still waiting the next morning.

An Auto-DM answers each one within a second of commenting, while the interest is still warm, and the public reply ("Sent you a DM 💌") shows everyone else that commenting works.

How does the Auto-DM part work?

You set it up once in about a minute:

1. Choose a trigger: comments on a specific post, comments on any post, or story replies. 2. Add one or more keywords. They are not case-sensitive and handle Hinglish spellings, emojis and typos. 3. Write the DM. Long messages become a downloadable PDF with open tracking automatically. 4. Optionally turn on the follow-gate, which asks non-followers to follow first with up to three polite nudges. 5. Schedule it to start now, with your next post, or on a date, and set an auto-pause if you want. 6. Test it with the live tester, then turn it on.

Replies to your DMs land in one Inbox with the originating comment as context, and every conversation becomes a contact.

What else is included beyond DMs?

Three more pieces, all on the same ₹199 a month Starter plan:

  • Bookings: one link with a service menu of main services and add-ons, duration and price combining automatically, Google Calendar two-way sync, and upfront payment by UPI or card.
  • Shop and link in bio: digital downloads, physical products, courses and 1:1 sessions with a checkout page each, at 0% platform fee and weekly payouts.
  • Analytics and contacts: DMs sent, link clicks, follower growth and revenue, plus a per-automation funnel and a CSV export of every lead.

A product or booking page can be sent by Auto-DM or placed on your bio page, so the pieces connect.

Who is Viralyze for?

Anyone selling from Instagram: creators, coaches, astrologers, fitness trainers, digital sellers, small brands, consultants, educators, and salons or clinics taking appointments. Pricing is in INR with UPI and Hinglish support, and it works internationally in USD.

A typical use is a creator who sets it on "PRICE" comments and lets the DMs go out while shooting the next reel: the automation works while you make content.

Is it safe to use?

Yes. It is a Meta Tech Provider built on the official Instagram API. You log in on Meta's screen, Viralyze never sees your password, nothing is posted to your feed, and Meta's one-reply-per-comment rule is followed automatically. It requires an Instagram Business or Creator account and is DPDP Act compliant.

Frequently asked questions

**How much does it cost?** Starter is ₹199 a month or ₹1,990 a year; Pro is ₹1,199 a month or ₹11,990 a year. International pricing is $4 and $19 a month.

**Do I need a Facebook Page or a flow builder?** No. Setup is keyword, message, tap. No flow builders and no Facebook Page are required.

**Does it work on reels and stories?** Yes. Triggers cover comments on reels and posts (one post or any post) and replies to stories.

Start the 7-day free trial of Viralyze today, no card needed, and have your first keyword automation live before your next post.

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