Viralyze vs Instamojo for Digital Products

Instamojo and Viralyze both let an Indian creator sell a digital product and get paid by UPI. Instamojo is an online store and payments platform with a store link. Viralyze is an Instagram Auto-DM and creator business app with a digital download checkout at 0% platform fee, a bio page, bookings, and an Auto-DM that sends the checkout to anyone who comments a keyword. This comparison looks at the selling flow for a digital product on each.

What is Instamojo used for?

Instamojo is widely used in India for setting up an online store, listing products and collecting payments. It has been around for years and serves small businesses as well as creators. Its fees and plan tiers are its own; check its current pricing before comparing costs, since the fee model is a central difference.

How does Viralyze sell a digital product?

You add a digital download in the shop and get a checkout page made for you. Buyers pay by UPI, cards or net banking through an RBI-authorised payment aggregator, the platform fee is 0%, and payouts reach your bank every week. The same shop handles physical products, online courses and 1:1 sessions.

The checkout goes on your link-in-bio page with tap counts, and it can be sent by Auto-DM, which is the step a store link does not have.

Where does the sale actually start on Instagram?

In the comments. A reel that performs well fills with "link?", "price?", "kahan se milega?". With Viralyze, those comments trigger a DM with the checkout in about a second. Keywords are not case-sensitive and tolerate Hinglish spellings and typos, so "LINK", "link pls" and "link bhejo" all match. A follow-gate can nudge non-followers up to three times before sending.

Replies come back to one Inbox with the comment attached, inside Instagram's 24-hour window, and every buyer becomes a contact with a source tag.

A side-by-side: a ₹349 resume template pack

An HR professional in Gurugram sells a pack of ATS-friendly resume templates for ₹349.

• Store-link route: the pack sits in an online store, the link is in the bio, and the seller replies to comments manually.
• Auto-DM route: the pack is a digital download with UPI checkout at 0% fee. A reel showing a before-and-after resume asks viewers to comment "RESUME". The automation sends the checkout by DM, public replies rotate between variations, and the funnel shows comments, matched, delivered, clicked and signed up. A second keyword, "FREE", sends a one-page checklist as a lead magnet that collects an email.

After a week, the home screen shows revenue, link clicks and DMs sent over the 7-day range, and the contacts list exports to CSV for the next launch.

What are the pricing structures?

Pricing is a flat subscription with 0% platform fee and no per-contact pricing:

1. Starter: ₹199 a month or ₹1,990 a year (two months free). Unlimited Auto-DMs, shop, bookings, bio page, analytics, contact export. 2. Pro: ₹1,199 a month or ₹11,990 a year. Adds AI replies in English, Hindi and Hinglish, priority support and early access.

Prices include GST where applicable, every plan has a 7-day free trial with no card needed, and you can cancel anytime. Compare that against whatever per-sale or plan fees apply on a store platform at your sales volume.

Who should pick which?

Pick Instamojo if you want a conventional online store with a catalogue and your traffic comes from many channels beyond Instagram.

Pick Viralyze if your digital products sell through reels, you want 0% platform fee with UPI, and you want the checkout delivered from comments with a funnel to show what worked.

Frequently asked questions

**Is the file delivered after purchase?** Yes. A digital download is delivered through its checkout, and free PDFs can be sent directly in the DM with open tracking.

**Can I sell the same product from both a store and the app?** Yes. Nothing stops you running both while you compare results.

**Is a Facebook Page required?** No. Auto-DM needs an Instagram Business or Creator account and login through Meta's own screen.

Start your 7-day free trial of Viralyze, no card needed, and sell your next digital product from the comments of your next reel.