Viralyze vs Graphy for Selling Courses on Instagram
Graphy and Viralyze solve different halves of the same problem. Graphy hosts courses: video lessons, modules, student logins and a branded academy. Viralyze sells from Instagram: a course checkout at 0% platform fee with UPI, a bio page, and an Auto-DM that sends the checkout to anyone who comments a keyword on your reel. This comparison explains where each fits and when you might use both.
What is Graphy built for?
Graphy is a platform for building and running an online course or academy. It is where lessons live, where students log in, and where progress is tracked. If you have a 40-lesson course with quizzes and a community, a hosting platform like Graphy is the kind of tool that holds it. Fees and plans vary by platform, so check current terms rather than assuming.
What does Viralyze do for a course seller?
The app handles the selling side on Instagram. You list an online course in the shop with a checkout page made for you; buyers pay by UPI, cards or net banking through an RBI-authorised aggregator, the platform fee is 0%, and payouts reach your bank weekly.
The course checkout can sit on your link-in-bio page and, more usefully, be sent by Auto-DM. A commenter who types your keyword gets the checkout in about a second, optionally after a follow nudge.
Is the Auto-DM the difference that matters?
For Instagram-driven sales, yes. A course page in a bio waits for taps. Viralyze responds to intent as it appears in the comments: "price?", "link?", "kaise join karu?". Keywords are not case-sensitive and handle Hinglish and typos, so you can set "JOIN", "join", "price" and "link" on one automation and route them all to the checkout.
Each automation reports comments, matched, delivered, clicked and signed up, so you know which reel sells seats. DMs go out while you are shooting the next one, with no manual replies needed.
An example: a spoken-English course launch
A spoken-English teacher in Patna has a 6-week course priced at ₹1,499.
1. She hosts the lessons on a course platform where students log in. 2. In the shop she adds "Spoken English in 6 Weeks, ₹1,499" as an online course with its own checkout. 3. She posts a reel with three common pronunciation fixes and asks viewers to comment "ENGLISH". 4. The automation sends the checkout by DM, with a follow-gate on and a public reply rotating between "Sent 💌" and "Check your DMs". 5. Auto-pause is set for the enrolment deadline so the offer stops on time.
Buyers appear in her contacts list with a source tag, and revenue shows on the home screen. The next launch starts with a CSV export of everyone who clicked but did not buy.
Who should pick which?
- Pick Graphy if your main need is hosting and delivering course content with student accounts, and your sales come from a website or ads.
- Pick Viralyze if your course sells through Instagram reels and comments, and you want 0% platform fee, UPI checkout and comment-to-DM delivery.
- Use both if you want hosting on one and selling on the other; the checkout can link buyers to wherever the course lives.
Starter is ₹199 a month or ₹1,990 a year and includes the shop, unlimited Auto-DMs, bookings and analytics. Pro at ₹1,199 a month adds AI replies in English, Hindi and Hinglish.
Frequently asked questions
**Does the app host course videos?** It sells online courses with a checkout page and sends buyers where you direct them; it is a selling and Auto-DM tool rather than a video host.
**Can I sell a course and a 1:1 doubt session together?** Yes. Courses and 1:1 sessions each get their own checkout, and both can be sent by DM or placed on the bio page.
**Is there a per-sale commission?** No. The platform fee is 0%; you pay the flat subscription only.
Start your 7-day free trial of Viralyze, no card needed, and send your course checkout to the next person who comments "price".