Sending a Booking Page by Auto DM: Comment BOOK, Get a Slot
Comment BOOK, get a slot. That is the whole experience for your follower, and it takes about a minute to set up in Viralyze: choose a reel, type BOOK as the keyword, pick your booking page as the thing to send, and turn it on. From then on, each BOOK comment receives a DM with your booking link in about a second, and bookings arrive in your Google Calendar with payment already taken.
This article walks through the setup, what the customer sees, and how to word the reel so people actually comment.
What does the customer see after commenting BOOK?
They get a DM almost immediately with a short message and your booking link. Tapping it opens your service menu: the sessions you offer, their duration and price, and any add-ons. They pick one, choose a time from the slots your calendar says are free, and pay upfront by UPI, card or net banking.
The confirmation page lets them add the event to their calendar, reschedule, or cancel if you allow it. For an online session they are invited to the Google Calendar event with a Meet link already inside. A WhatsApp reminder goes out before the session.
How do I set up the BOOK automation?
1. Build your booking page first: add at least one service with a duration and price, choose in person, Google Meet, phone or WhatsApp call, and connect Google Calendar. 2. In the Auto-DM section, pick the reel (or choose "any post" if BOOK should work everywhere). 3. Add the keywords: BOOK, plus natural variants such as "book", "slot" and "appointment". Matching is not case-sensitive and copes with typos. 4. Write the DM, for example: "Here is my booking page. Pick a time that suits you and you will get a calendar invite straight away." 5. Attach the booking page as the content, test with the live tester by typing "book pls", and switch it on.
Leave the follow-gate off for this one. A person ready to pay for a session should not be asked to follow first.
Does this work for a nutritionist or a clinic?
Yes, and here is a concrete menu for a nutritionist who sells consults from reels:
- Initial consult, 45 minutes, Google Meet, ₹1,500
- Follow-up, 20 minutes, phone, ₹600
- Add-on: 7-day meal plan PDF, ₹400
Her reel shows a plate makeover and ends with "Comment BOOK for a consult." A viewer comments, the DM lands, they pick the initial consult plus the meal plan add-on, the price combines to ₹1,900, and the Meet invite goes to both calendars. She did nothing after posting.
Will my calendar stop double bookings?
Yes. Google Calendar sync is two-way. Busy events on the calendars you choose block slots, buffers you set between sessions are respected, and days off, including partial days like "after 2 PM", are removed from what the customer can pick. A booking made through the page appears on your calendar, and if you block time in Google it disappears from the page.
If you let customers cancel themselves up to a deadline, the refund goes back automatically and the slot reopens.
What happens to the reel comment thread?
Each BOOK comment gets a short public reply, such as "Sent you a DM 💌", rotated between variations so the thread does not look robotic. That public reply also tells the next viewer that commenting works, which is why BOOK threads tend to grow on their own.
Replies to the DM land in the Viralyze Inbox with the original comment attached, so if someone asks "do you do weekends?" you can answer inside Instagram's 24-hour window with the context in front of you.
Frequently asked questions
**Can one reel send a booking page and another reel send a PDF?** Yes. Each automation has its own keyword and content, so BOOK can send the booking page while GUIDE on another reel sends a PDF.
**Does the customer need the app to book?** No. The booking link opens in their browser, and payment happens there through an RBI-authorised aggregator.
**Can BOOK work on story replies too?** Yes. Set the trigger to story replies and anyone who replies BOOK to your story receives the same booking link.
Put a booking page behind the word BOOK on your next reel with the 7-day free trial of Viralyze, no card needed.