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Seasonal Keyword Ideas: Diwali, New Year, Valentine's and Summer

19 October 2026

A seasonal keyword should name the season or the offer, and the automation should switch itself off when the season ends. DIWALI for hampers, RESET for January programmes, GIFT for Valentine's, CAMP for summer batches. Viralyze lets you schedule each automation to start on a date and auto-pause on a date, after N days or after N DMs, so a Diwali offer never sends on 1 November and a Valentine's checkout never goes out in March.

Why use a seasonal keyword instead of your usual one?

Three reasons. The word itself carries urgency ("DIWALI" implies a deadline without saying so). It separates the campaign in your analytics so you can see what the festival was worth. And it stops your evergreen automation from sending a normal DM when the viewer wanted the festive offer. Keep your usual PRICE or LINK running on other posts and give the campaign reel its own word.

Diwali keywords and DMs

  • DIWALI, HAMPER, GIFTBOX: sends a checkout for the festive box, with the last order date in the first line.
  • CORPORATE: sends a booking link for a 15-minute call about bulk orders, with "Site: WhatsApp call" as the format.
  • RANGOLI, DIYA: for creators selling a Diwali craft PDF as a digital download.

Sample DM: "Diwali box of 6 mithai and 2 candles, ₹1,299. Orders close 27 October for delivery by Dhanteras. Order here: [checkout]. UPI or card."

New Year keywords and DMs

  • RESET, 2027, JANUARY: for coaches and trainers selling a January batch.
  • PLANNER: a free or paid planner PDF, good as a lead magnet.
  • GOALS is tempting but appears in ordinary comments; use RESET instead.

Schedule the automation to start on 26 December with your next post and auto-pause on 10 January. The DM states the start date and the price, and links to the checkout or the booking page for an intro call.

Valentine's and summer keywords and DMs

  • GIFT, DATE, COUPLE: for product sellers, bakers and photographers.
  • SESSION: a booking page for a couple's photoshoot with add-ons (extra location, prints).
  • For salons, VDAY sends the pre-date package checkout.

Set auto-pause on 14 February at noon for anything that needs delivery; set it on 15 February for bookings. Keep the public reply in season: "Sent 💝, others comment GIFT".

For summer:

  • CAMP, SUMMER, HOLIDAY: for educators and activity coaches running vacation batches.
  • COOL: for skincare and beverage sellers, though check it does not trigger on "so cool".
  • TRIP: for travel creators hosting a group departure.

Summer batches run longer, so use auto-pause after N DMs that matches the seats, not a date.

Concrete example: a gift-box seller's Diwali campaign

A small brand in Ahmedabad posts a reel of three Diwali hampers on 5 October. Caption: "Comment HAMPER for prices or CORPORATE for bulk". In Viralyze, one automation on that reel with HAMPER (variants "hamper", "diwali box", "price") sending the checkout page and CORPORATE sending a WhatsApp-call booking link. Start: now. Auto-pause: 27 October at 6 PM. Public replies rotate between "Sent 🪔" and "Prices in your DM, comment HAMPER". After the pause, the brand exports contacts with the HAMPER source tag and reaches them again for New Year gifting. The Home screen's 30-day view shows revenue and link clicks for the campaign on their own.

How to reuse a seasonal setup next year

Do not delete the automation; leave it paused. Next season, edit the dates, prices and the post it is attached to, and switch it back to Scheduled. The keywords, DMs and public replies carry over, which saves the minute of setup and keeps your analytics comparable year on year.

Frequently asked questions

**Can I run a Diwali keyword and my normal PRICE keyword on the same reel?** Yes, in one automation with different DMs per keyword, though it is cleaner to keep the festive word alone on the campaign reel.

**What happens to comments after the automation auto-pauses?** Nothing is sent; the automation shows as Paused, and you can restart it or reply manually from the Inbox.

**Can I schedule the campaign before the reel is posted?** Yes, choose "start with your next post" and the automation goes Live when the reel is published.

Start your 7-day free trial of Viralyze, no card needed, and schedule your first seasonal keyword before the festival rush.

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