Link in Bio for Small Brands: What to Include
A small brand's link in bio should include the product you are pushing this month with a checkout, a bundle or bestseller row, a first-order freebie or discount that collects an email, and a WhatsApp row for order questions. A small brand does not need a full catalogue on the bio page; it needs the two or three products that reels are driving traffic to. Small brands on Viralyze create a checkout page per product at 0% platform fee and arrange those pages on the bio with tap counts per row.
What should a small brand sell from the bio page?
Sell the hero products, not the whole range. A page with thirty SKUs makes the visitor browse; a page with three makes them choose.
A sample page for a small candle brand:
- Diwali Gift Box (3 candles), ₹1,299, ships in 3 days
- Bestseller: Sandalwood Soy Candle, ₹449
- Free: Candle care and burn-time guide (email required)
- WhatsApp for bulk and corporate orders
Physical products get a checkout page that takes UPI, cards and net banking through an RBI-authorised aggregator, with payouts weekly to your bank.
Does a small brand need a website or a marketplace listing?
Not to sell from Instagram. A marketplace charges a commission and puts your product next to competitors; a brand website costs time to maintain. A bio page with checkout pages handles the Instagram traffic you already have at 0% platform fee.
A website still makes sense once you have search traffic from outside Instagram. Until then, the bio page is the storefront, and the money saved on commission goes into product.
Three Auto-DM keywords for a small brand
Product reels attract "price?" and "link?" comments that go unanswered while you are packing orders. Keywords answer them in about a second.
1. "GIFTBOX" on a reel unboxing the Diwali set, sending the checkout page. 2. "SCENT" on a reel comparing fragrances, sending the free care guide and collecting an email. 3. "BULK" on a reel of a corporate order being packed, sending a short DM with the WhatsApp number and minimum quantity.
Each keyword sends a different reply, and the public comment reply ("Sent you the link 🕯️") rotates so the thread looks natural. The brand's followers who already follow get the link straight away; a follow-gate can nudge the rest.
A sample DM for a product launch
"Hi! Thanks for commenting GIFTBOX. The Diwali Gift Box has three 200 g soy candles (sandalwood, mogra, oud) in a reusable wooden tray, ₹1,299 with free shipping across India. Order here, pay by UPI or card: shre.pro/yourname. We dispatch within 3 working days."
AI variations rewrite each DM slightly so the dozens of people who comment under one reel do not all receive identical text.
How do you know which product to put on top?
Read the tap counts next to each row and the revenue number on the home screen together. If the gift box row leads in taps but the sandalwood candle leads in revenue, the gift box needs a better product page, not a higher position.
Viralyze also shows top reels by DMs sent, which tells a small brand which product video to make next rather than guessing.
Frequently asked questions
**Can a small brand sell physical products through the bio page, not just downloads?** Yes. Physical products get their own checkout page with UPI, cards and net banking, and you handle dispatch as usual.
**What about customers who have questions before paying?** Keep a WhatsApp row on the bio page and set an Auto-DM keyword for enquiries; replies to Auto-DMs also land in the app's Inbox inside the 24-hour window.
**Is there a per-order fee?** No platform fee on the shop. Plans are flat, starting at ₹199 a month, with no per-contact pricing.
Start your 7-day free trial of Viralyze today, no card needed, and put your hero product, bestseller and freebie on one bio page before your next launch.