Link in Bio for Photographers: What to Include
A photographer's link in bio should include a booking page with shoot packages and add-ons, a preset pack or editing guide sold as a download, a free resource such as a posing guide that collects an email, and one row for the portfolio reel you want enquiries to reference. Photographers lose work when "rates?" comments sit unanswered for a day, so the booking page and a rates keyword do most of the heavy lifting. Photographers on Viralyze set up the package menu once and let clients pick, pay a deposit-style upfront amount and land on the calendar.
What should a photographer's booking menu include?
Packages with durations, prices and add-ons, written the way a client thinks: by occasion and by hours, not by camera body. The service menu format lets the client build the shoot themselves.
A sample menu for a portrait and event photographer:
- Portrait session, 1 hour, ₹4,000, in person
- Couple or pre-wedding shoot, 3 hours, ₹12,000
- Event coverage, 4 hours, ₹18,000
- Add-on: extra hour, ₹3,500
- Add-on: 10 extra retouched images, ₹2,000
- Add-on: same-day preview reel, ₹2,500
In Viralyze the client ticks the main service and any add-ons, and the duration and price combine automatically. Payment is taken upfront by UPI or card, the slot blocks your Google Calendar, and a WhatsApp reminder goes out before the shoot.
Should photographers sell presets from the bio?
Yes, because presets sell while you sleep and shoots do not. A preset pack or an editing walkthrough is a digital download with a checkout page at 0% platform fee and weekly payouts.
A row like "My 6 wedding presets, Lightroom mobile, ₹699" sits well under the booking row. It turns the follower who cannot afford a shoot yet into a customer anyway.
Three Auto-DM keywords for a photographer
Portfolio reels get the same three comments: rates, presets, and "where is this location?". Each becomes a keyword.
1. "RATES" on any portrait reel, using the any-post trigger, sending the booking page with the package menu. 2. "PRESETS" on a before-and-after editing reel, sending the preset checkout. 3. "POSES" on a reel of a client posing sequence, sending the free posing guide PDF and collecting an email.
Keywords ignore case and handle typos, so "Rates?" and "ratez" both work. A follow-gate can ask non-followers to follow before PRESETS goes out, while RATES goes straight to anyone, since a paying client may not follow yet.
A sample DM for a rates enquiry
"Hi, thanks for commenting RATES. Portrait sessions start at ₹4,000 for an hour, couple shoots at ₹12,000 for three hours, with add-ons like extra retouched images and a same-day preview reel. See the full menu, pick your date and pay the booking amount here: shre.pro/yourname/book. Tell me the occasion and I will suggest a location."
The client's reply about the occasion lands in the Inbox next to their comment, within Instagram's 24-hour window, and they are saved as a contact tagged with the reel.
How should a photographer handle busy seasons?
Use days off and buffers so the booking page never double-books a wedding weekend. Mark date ranges off for travel, partial days like "after 2 PM" on editing days, and a buffer between sessions for packing and travel.
During wedding season, move the event coverage row to the top of the bio page and schedule the RATES automation to auto-pause once your calendar fills, say after 40 DMs or on a chosen date.
Frequently asked questions
**Can a client book an outdoor shoot and pay only a booking amount upfront?** Set the price on the booking page to the amount you want collected at booking and settle the balance after the shoot; the page takes that amount upfront by UPI or card.
**Where do preset buyers get the files?** The checkout page delivers the digital download immediately after payment, with no manual sending.
**Can I show the portfolio on the bio page?** Keep one row pointing to your strongest reel. The bio page is for booking and buying; the grid is the portfolio.
Start your 7-day free trial of Viralyze today, no card needed, and put your package menu, presets and posing guide on one bio page before the next enquiry arrives.