Link in Bio for Coaches: What to Include
A coach's link in bio should include four rows: a free diagnostic (a quiz, checklist or short PDF that collects an email), a paid discovery call with a visible price, your main programme with a checkout, and a row for your latest reel or testimonial. That is enough to move a stranger from "interesting" to "booked" without a website. Coaches using Viralyze build each of those rows as a page, then let the bio page arrange them and report taps.
What do coaches actually sell from a bio link?
Coaches sell time and structure: 1:1 sessions, group cohorts, and self-paced programmes. The bio page has to make all three easy to buy, in that order of commitment.
A sensible product ladder for a career coach:
- Free: "Is your CV getting filtered out? 12-point checklist" (email required)
- Low commitment: 30-minute clarity call, ₹799, Google Meet
- Core offer: 6-week Job Switch programme, ₹12,000, with weekly calls
- Add-on: LinkedIn profile rewrite, ₹2,500
Each item needs its own page. In Viralyze the sessions sit on a booking page with a service menu where add-ons combine with the main service automatically, and the programme gets a checkout page at 0% platform fee.
Should a coach charge for the discovery call?
Yes, in most cases, because a small upfront payment filters for people who are ready to act. A free call fills the calendar with no-shows; a ₹799 call paid by UPI tends to show up.
The booking page handles this: payment upfront, a WhatsApp reminder, and a Google Calendar event with a Meet link for both of you. You decide whether the client can cancel and until when, and refunds go back automatically if they do.
Three Auto-DM keywords every coach should set
The bio page waits for visitors; Auto-DM goes to them. Pair each bio row with a reel and a keyword so the same page gets traffic from both directions.
1. "CHECKLIST" on a reel about CV mistakes, sending the free PDF and collecting the email. 2. "CALL" on a reel about career confusion, sending the 30-minute booking page. 3. "SWITCH" on a reel about a client's job change, sending the programme checkout.
Keywords in Viralyze are not case-sensitive and handle typos, so "checklist pls" and "Checklist" both trigger. A follow-gate can ask non-followers to follow before the link goes out.
A sample DM for the discovery call
Keep it short, personal, and specific about the next step. Something like:
"Hey! Thanks for commenting CALL. I keep a few 30-minute clarity slots each week for people thinking about a switch. It is ₹799, on Google Meet, and you leave with a one-page plan. Pick a time here: shre.pro/yourname/book. Reply if you have a question first."
AI variations rewrite this slightly for each person so a stream of replies under the reel does not look copy-pasted, and the Inbox keeps each reply next to the comment that started it.
How should the four rows be ordered on the page?
Lead with whichever row matches the reel you posted most recently, then the free checklist, then the call, then the programme. Coaches often make the mistake of putting the expensive programme at the top for a cold audience.
Check tap counts weekly. If the programme row gets taps but no sales, add a line about the outcome and the start date rather than lowering the price.
Frequently asked questions
**Do I need a website as a coach if I have a bio page?** Not to start. A bio page with a free diagnostic, a paid call, a programme checkout and a booking calendar covers the full client journey.
**Can clients book group cohorts through the same page?** Yes. A cohort can be sold as a course or programme with its own checkout, while 1:1 time stays on the booking page with calendar sync.
**What if I coach in Hindi or Hinglish?** Auto-DM can reply in the commenter's language, including Hindi and Hinglish, and keywords understand Hinglish spellings.
Start your 7-day free trial of Viralyze today, no card needed, and set up your coaching bio page with a paid call and a programme checkout this week.