Keyword Ideas for Product Sellers: PRICE, BUY, SHOP

Every product reel gets the same three comments: "price?", "link?" and "how to order?". Your keywords should be those exact words. Run PRICE, BUY and SHOP as a set, add product-specific ones like SIZE or COLOUR, and let Viralyze send the checkout page the moment the comment lands. The founder of Viralyze built it after watching creators lose sales when "price?" comments sat unanswered for hours, and this is the setup that fixes it.

Why answer "price?" in a DM instead of in the comments?

Because a public price reply starts a bargaining thread, and a comment thread cannot take a payment. A DM can carry the price, the checkout link and a UPI payment in one message. Many sellers also prefer not to show prices publicly when they run different offers for different audiences. The public comment stays friendly ("Sent you the details 💌") while the DM does the selling.

The core keyword set for any product account

• PRICE: price plus checkout link for the product in the reel.
• BUY or ORDER: checkout link only, for people who already know the price.
• SHOP: your link-in-bio page with every product and tap counts per link.
• SIZE: a size chart PDF, useful for clothing and footwear.
• COLOUR: available variants with the checkout for each.
• COD: your delivery and payment policy, if you get that question a lot.
• RESTOCK: a lead magnet that collects an email for a sold-out item.
• BULK or WHOLESALE: a booking link for a quick call with resellers.

Add Hinglish variants in the same automation: "price batao", "kitne ka", "link do". Keywords are not case-sensitive and typos are handled.

Should PRICE and BUY send different messages?

Yes, because the intent is different. PRICE commenters are deciding; BUY commenters have decided. The PRICE DM should include the number, one line on what is included, and the link. The BUY DM should be the link first with a one-line reassurance about delivery. Different keywords in one automation can send different replies, so both live on the same reel.

Concrete example: a handmade jewellery brand's reel

A small brand posts a reel of a brass hoop earring. Caption: "Comment PRICE for details or BUY to grab a pair". In one Viralyze automation on that reel:

1. PRICE sends: "The Ira hoops are ₹749, nickel-free brass, ships in 2 days. Order here: [checkout]. Pay by UPI or card." 2. BUY sends: "Here is your checkout for the Ira hoops 👇 [checkout]. Dispatch within 2 days, tracking on WhatsApp." 3. SIZE sends a one-page PDF with hoop diameters.

The checkout pages come from the Viralyze shop with 0% platform fee and weekly payouts to the brand's bank. Every buyer and every PRICE commenter who did not buy ends up in contacts with the reel as the source, so the brand can see which design pulled the most interest even before sales come in.

How to keep the automation from firing on the wrong comments

Do not use "LOVE", "WANT" or "NEED" as keywords; they appear in compliments constantly. Do not use the product name alone if people mention it in conversation. Use the live tester during setup to type likely comments and confirm that "I want this so bad" does not trigger your BUY DM. If a product sells out, set auto-pause after N DMs so you do not send checkout links for stock you do not have, and switch the keyword to RESTOCK.

What about story-based launches?

Story replies are a separate trigger. Post the product on a story with "Reply PRICE", choose the story-reply trigger for that story, and the same DM goes out. Replies from the story and the reel both land in the one Inbox with context, inside Instagram's 24-hour reply window.

Frequently asked questions

**Is there any commission on sales made through the DM checkout?** No. Viralyze charges 0% platform fee; payments go through an RBI-authorised aggregator and are paid out weekly.

**Can I sell physical products, not just downloads?** Yes. The shop supports physical products, digital downloads, courses and 1:1 sessions, each with its own checkout page.

**What if a customer replies to the DM with a question about the product?** Their reply appears in the Inbox with the original comment attached, and you can answer from the app or from Instagram.

Start your 7-day free trial of Viralyze, no card needed, and set PRICE on your next product reel.