Instagram DM Script for Booking a Free Discovery Call

A discovery-call DM works when it removes every reason to hesitate: it names who the call is for, says how long it takes, promises one clear takeaway, and hands over a booking link where slots are visible. In Viralyze, that link is your own booking page, connected to Google Calendar, so a comment on your reel turns into a confirmed event without you touching your phone.

The discovery call DM script

Automatic DM on keyword CALL:

"Hi! Got your CALL comment. I run a free 20-minute clarity call for freelance designers who are stuck under ₹50,000 a month and want a plan to double it. You leave with three specific changes to make this month. Pick any open slot here: [booking link]. It is on Google Meet and you will get a calendar invite straight away."

Reply if they ask "is it really free?":

"Yes, completely free, no pitch on the call. If we are a fit I will tell you how I work at the end, and you can decide later."

That is the whole script. Specific audience, specific outcome, specific length, one link.

What should the booking page show?

Only one service for this funnel: "Free Clarity Call, 20 min, ₹0". Keep paid services off the page you send to cold leads, or put them as separate services with clear prices so nobody is confused.

Set the format to Google Meet so the invite carries a Meet link, and add a 10-minute buffer so back-to-back calls never overlap. Days off, partial days ("after 2 PM") and busy calendar events are respected automatically once Google Calendar is connected.

How do you stop no-shows on a free call?

Ask a qualifying question on the booking form and let the automated WhatsApp reminder do the rest. In our experience, people who had to write two sentences about their problem show up far more often than people who just tapped a slot.

You also decide whether customers can cancel themselves and until when. Allowing self-cancel up to 2 hours before frees the slot for someone else instead of leaving you waiting.

Setting it up in about a minute

1. Create the "Free Clarity Call" service in Bookings and connect Google Calendar. 2. Create an Auto-DM automation on the reel where you pitch the call, keyword CALL plus "call book karo". 3. Paste the DM script above and attach the booking page. 4. Choose "start with your next post" if the reel is not up yet. 5. Test with a sample comment, then switch it on.

When the call is booked, both of you get the calendar invite, and the lead appears in your contacts list tagged with its source.

Should the discovery call stay free?

Free is right when your paid offer is above ₹10,000 and you need the conversation to sell it. If you are getting many bookings but few buyers, charge a small refundable amount through Viralyze, ₹199 for example, with payment upfront through UPI. Refunds go back automatically when you choose to waive it.

A paid call does not need a different script. Change one line: "It is ₹199, refunded if you join the programme."

Frequently asked questions

**Can the DM go out only to people who follow me?** Yes. Turn on the follow-gate and non-followers are asked to follow first, with up to three nudges, before the booking link is sent.

**Will the call show in my personal calendar?** You choose which calendars block slots and which one receives the bookings, so personal events stay private but still stop double-booking.

**What happens after the call is booked?** The customer gets a confirmation page to add it to their calendar, reschedule, or cancel if you allow that, and a WhatsApp reminder before the call.

Start your 7-day free trial of Viralyze today, no card needed, and let the next CALL comment book itself.