Instagram DM Script for a Workout Plan

A workout plan DM has to answer the three questions every viewer has before they open a plan: what is it for, how long does it take, and what do I need. Then the PDF. Then one sentence about the paid programme, not a pitch. Viralyze sends that DM the moment someone comments PLAN, attaches the plan as a downloadable PDF, and carries the checkout link for the 8-week programme in the same message.

The workout plan DM script

Automatic DM on keyword PLAN:

"Hey! Here is the 7-day home fat-loss plan from the reel. Goal: build the habit and drop the first kilo. 25 minutes a day, no equipment, with a rest day on day 4. The PDF is attached with every exercise, sets, reps and a short form cue. Do all 7 days and reply with how it went. If you want the full 8-week progression with a nutrition guide, that is the Lean at Home programme, ₹999, here: [checkout link]."

Follow-up on day 8 (manual, to those who replied):

"Week done? Tell me the hardest day and I will tell you what week 2 changes."

The free plan is the proof, the follow-up is the relationship, the programme is the sale.

Why give a 7-day plan free before selling the programme?

Because fitness sales depend on trust, and trust comes from a result. A person who finished 7 days knows your style and has felt one week of progress. The programme price makes sense to them in a way it cannot to a stranger.

Giftin Wilson (@giftin_fitness) uses Auto-DM this way; in his case it doubled course sales in a month.

How is the plan delivered?

Write or paste the plan as the DM text in the Viralyze app, and because it runs long, it becomes a downloadable PDF automatically, with open tracking. Or upload your designed PDF. Either way the commenter gets a file they can keep on their phone at the gym.

Open tracking tells you how many people actually looked at the plan, which is the number that predicts programme sales, not the comment count.

Setting up the plan automation in a minute

1. Add the Lean at Home programme to the shop so it has a checkout page (UPI and cards, 0% platform fee). 2. Create an Auto-DM automation on the reel with keywords PLAN, "plan bhejo", "workout" and "send". 3. Paste the DM script, attach the plan PDF and the programme checkout link. 4. Turn on the follow-gate if the reel is reaching new viewers; followers get the PDF straight away. 5. Test with a sample comment and go live.

Add a second keyword, PROGRAMME, mapped directly to the checkout DM for people who already decided.

What goes in the paid programme DM?

Automatic DM on keyword PROGRAMME:

"Lean at Home is 8 weeks, 4 sessions a week, progressing from the free plan. Includes a nutrition guide, a form-check video for every exercise, and a week-4 check-in with me on WhatsApp. ₹999, pay by UPI here: [checkout link]."

Fewer words than the free plan DM, because the person is further along. Payouts to your bank go out weekly, and the revenue line on the home screen shows what each reel earned.

Frequently asked questions

**Can I add a 1:1 check-in to the programme?** Yes. Create it as a booking with Google Calendar connected, and include the booking link in the week-4 DM or on the checkout page.

**Does the free plan collect an email?** It can. Send it as a lead magnet instead of a direct PDF, and the email is collected before the download.

**What if someone comments PLAN on an older reel with a different plan?** Each automation is tied to its post, so the older reel keeps sending the plan it was set up with.

Start your 7-day free trial of Viralyze, no card needed, and send your plan to the next hundred PLAN comments without lifting a thumb.