Instagram DM Script for a Webinar Registration
A webinar registration DM has one job: get an email and a calendar slot from someone who just commented. Give them the date, the time with the timezone, the single promise of the session, and a form that takes ten seconds. Viralyze sends this DM the moment someone comments your keyword, and the lead magnet link in it collects the email, so you are not chasing people in the comments.
The webinar registration DM script
Automatic DM on keyword WEBINAR:
"Got your WEBINAR comment. The free live class is this Saturday, 7 PM IST, 60 minutes on Google Meet: how to land your first three freelance clients without a portfolio. Register with your email here so you get the link and a reminder: [lead magnet link]. Seats are capped by the Meet room, so register today."
Follow-up DM on the day (manual, or via a story-reply automation):
"Live in 2 hours. Here is the Meet link again: [link]. Bring one question about pitching."
The "seats capped by the Meet room" line is true for most video tools and gives an honest reason to act now.
Why collect the email instead of just sending the link?
Because a Meet link in a DM gets lost by Saturday. An email lets you send the link again on the day, plus the replay afterwards. In Viralyze the lead magnet page asks for the email and then shows the confirmation, so the person gets both the DM and an inbox record.
Every email collected this way lands in your contacts list, tagged with the automation that brought it in. Export to CSV and load it into whatever you use for the reminder emails.
How do you set up webinar registration from a comment?
1. Create a lead magnet in the Viralyze app titled with the webinar name; set the delivery to the Meet link or a short "you are in" note. 2. Make an Auto-DM automation on the announcement reel with keywords WEBINAR, "register" and "class link". 3. Paste the DM script and attach the lead magnet. 4. Set auto-pause to the webinar start time so late comments do not get a dead link. 5. Run the live tester, then go live.
If you announce the webinar across several reels, choose the "comments on any post" trigger instead, and one automation covers all of them.
Should I follow-gate webinar registrations?
Usually yes. Webinar reels tend to reach new viewers, and asking them to follow before registering builds the audience that will see your next announcement. The follow-gate nudges politely up to three times, and existing followers skip the step.
Switch the gate off for the final-day push, where every extra tap costs you a registrant.
What goes out after the webinar?
A replay DM to everyone who commented but did not attend, and a pitch DM to those who did. Because every registrant is in contacts with a source tag, you know which group each person belongs to.
The replay message can be long. If it runs past a normal DM length, Viralyze turns it into a downloadable PDF with open tracking, so you know who actually opened the recap.
Frequently asked questions
**Can one keyword register people for different webinars?** Keep one automation per webinar and pause the old one. Reusing WEBINAR as the keyword each time is fine, since the DM and link behind it change.
**What if someone comments after the webinar has started?** With auto-pause set to the start time, the automation stops. Run a second automation on the same keyword that sends the replay or next date instead.
**Does the registrant get a calendar invite?** If you set the webinar up as a booking with a fixed slot, yes; the Google Calendar event includes the Meet link. A lead magnet alone collects the email only.
Start your 7-day free trial of Viralyze, no card needed, and let your next webinar fill up from the comments.