Instagram DM Script for a Price Enquiry
"Price?" is the most common comment on any selling post and the most commonly ignored one. The fix is a DM that lands within a second, states the number plainly, lists what is included, and gives a payment link. Viralyze does exactly this: set PRICE as the keyword once, and every "price?", "Price kya hai" or "cost?" comment gets the answer while you are busy with the next shoot.
The price enquiry DM script
Automatic DM on keywords PRICE, "price kya hai", COST:
"Hi! Thanks for asking. The handloom cotton saree from this reel is ₹3,200. That includes the running blouse piece and shipping anywhere in India; delivery takes 5 to 7 days. Order with UPI or card here: [checkout link]. Want it in a different colour? Reply and I will send options."
Hindi version (sent automatically if the commenter wrote in Hindi):
"नमस्ते! इस रील वाली हैंडलूम कॉटन साड़ी ₹3,200 की है, ब्लाउज़ पीस और पूरे भारत में शिपिंग शामिल। ऑर्डर यहाँ करें: [checkout link]."
Four facts, one link, one question. That is the whole message.
Why answer the price in a DM and not the comment?
Because a public price reply starts a public negotiation, and a bare number without context looks expensive. In a DM you can say what the price includes and add the payment link, which cannot go in a comment anyway.
There is also a practical reason: Instagram allows one private reply per comment within 7 days, and Viralyze uses that rule automatically, so the DM arrives as a direct reply to their comment with full context.
Does the DM answer in the commenter's language?
Yes. If the comment is in Hindi or Hinglish, the DM goes out in that language. Write your base message in English and add the Hindi and Hinglish versions in the automation, and the matcher picks the right one.
This is why "price kya hai", "rate batao" and "PRICE" can all sit in one automation. Different keywords can also send different replies, so "WHOLESALE" can carry a separate bulk price list.
How do you set up a price auto-reply in about a minute?
1. Add the product to the Viralyze shop so it has a checkout page with UPI and cards, at 0% platform fee. 2. Create an Auto-DM automation on the product reel, or use "comments on any post" if every post sells the same item. 3. Add keywords PRICE, COST, "price kya hai", "rate", and a ₹ emoji. 4. Paste the script, attach the checkout, and turn on the public reply "Sent you the price in DM 💌". 5. Test with a sample comment such as "Pricee??" and go live.
What if the price depends on size or customisation?
Send the starting price and a question. "Blouse stitching starts at ₹600 and depends on the design. Reply with your measurements or a reference photo and I will quote within an hour." The reply lands in the Inbox with the original comment attached, so you know which reel they saw.
For a full range, attach your price list as a PDF instead of a link; long DMs become a PDF automatically, with open tracking.
Frequently asked questions
**Will the public comment reply give away the price?** No. The public reply only says a DM was sent; the number and link stay private.
**Can I change the price without rebuilding the automation?** Yes. Edit the product in the shop and the checkout page updates; the DM link stays the same.
**Does this work on story replies?** Yes. Set the trigger to story replies, so someone replying "price?" to a product story gets the same DM.
Start your 7-day free trial of Viralyze, no card needed, and stop leaving "price?" comments unanswered.