Instagram DM Script for a Digital Download

Selling a digital download by DM is the shortest sales loop on Instagram: a reel shows the file, a comment asks for it, a DM gives the checkout, and the file arrives a minute later. The script needs to answer three questions before anyone pays: what exactly is the file, what format, and what does it cost. Viralyze creates the checkout page for each product, takes UPI and cards at 0% platform fee, and sends the DM the instant your keyword is commented.

The digital download DM script

Automatic DM on keyword TEMPLATE:

"Hey! You commented TEMPLATE on my content planner reel. It is a Notion template: a 90-day content calendar, a hook bank with 60 prompts, and an analytics tracker. One-click duplicate into your own Notion, works on free Notion. Price is ₹299, pay by UPI or card and the link is yours within a minute: [checkout link]. Reply if you have a Notion question."

Preset pack variant:

"The 12 Lightroom presets from this reel are ₹499, DNG and XMP files, mobile and desktop. Checkout: [checkout link]. Install guide included."

Format and compatibility lines matter more for downloads than anything else. "Works on free Notion" and "mobile and desktop" are the lines that stop refund requests.

Why state the file format in the DM?

Because the most common complaint after a digital purchase is "it does not open on my phone". If the DM says DNG and XMP, or PDF, or a Notion duplicate link, the buyer knows what they are getting and whether their device can use it.

It also saves Inbox time. Fewer "is this for Android?" replies means more time for the ones that lead to a sale.

How is the file delivered after payment?

Each product in the Viralyze shop gets its own checkout page, and the download is delivered after the payment clears. You list the product once; the DM carries the checkout link; the buyer pays and receives the file without you forwarding anything.

Payouts to your bank go out weekly, and the home screen revenue figure shows what the reel earned over 7, 30 or 90 days.

Setup steps for a download that sells itself

1. Add the download to the shop with name, format line, price and the file. 2. Create an Auto-DM automation on the reel with keywords TEMPLATE, "planner link" and "notion". 3. Paste the DM script and attach the checkout page. 4. Set a public reply such as "Sent the link to your DMs 📩" so new viewers see it works. 5. Test a sample comment like "template pls" and switch on.

If you sell several downloads from the same account, use different keywords on different reels, each mapped to its own checkout.

Should you price a download low or high?

Price for the time it saves, not the time it took to make. A planner that saves someone a weekend is worth ₹299 to ₹999 to the right buyer. Test two prices on two reels with the same product and compare the per-automation funnel: comments, matched, delivered, clicked, and the revenue line for that week.

Because there is no platform commission in Viralyze, a ₹299 sale is a ₹299 sale, which makes low-ticket downloads workable in volume.

Frequently asked questions

**Can I give the download free to followers and charge others?** Not in one automation. Run a free lead magnet version with the follow-gate on one reel, and the paid checkout on another.

**Does the buyer need an account to download?** No. They pay on the checkout page and receive the file; no sign-up is required.

**Can I update the file after people have bought?** Yes. Replace the file on the product, and the same checkout link serves the new version.

Start your 7-day free trial of Viralyze, no card needed, and sell your first download from the next reel.