Instagram Auto DM Templates for Creators (Copy and Edit)
These Instagram auto DM templates are written to be pasted into an automation and lightly edited: swap the item name, the price and the link, and go Live. Each one is short on purpose. The DM's job is to deliver what the commenter asked for and give one reason to open it, nothing more. In Viralyze the AI variations setting rewords each send slightly, so the same template can go to hundreds of people without looking cloned.
A quick note on the placeholders: [item], [price] and [detail] are yours to fill, and "then the link" means attach your smart link, PDF, checkout or booking page in the DM step.
Templates for free content
**Free guide (keyword GUIDE)** "Here is the [item] you asked for. Start with page two, it has the checklist." Then the PDF.
**Waitlist or restock (keyword NOTIFY)** "Pop your email below and you'll be first to know when [item] is back." Then the lead magnet page that collects the email.
Both keep the file or form one tap away. For the guide, a long message can be pasted instead of uploading a PDF and the app converts it automatically with open tracking.
Templates for selling
**Price reply (keyword PRICE)** "[Item] is [price], shipping included. Order below, UPI works." Then the checkout.
**Course launch (keyword COURSE)** "The [course name] cohort starts [date]. Full syllabus and enrolment here." Then the course checkout at 0% platform fee.
A clear number in the message filters for buyers. People who want it tap; people who do not were never going to, and both results are useful.
Templates for bookings
**Session booking (keyword BOOK)** "Pick a slot that suits you, I've opened [day] and [day] this week." Then the booking page, which shows live availability from Google Calendar and takes payment upfront.
**Story reply (keyword SLOT on a story)** "Today's free slots are on the page below. Grab one before it goes." Then the booking page. Set the trigger to story replies for this one.
The booking page can carry a service menu with add-ons, so "Reading" and "Reading plus follow-up call" are both selectable and the price combines automatically.
Templates for growth
**Giveaway (keyword WIN)** "You're entered. Winner announced [date]. Until then, here's [detail] as a thank you." Then a link or small freebie.
**Follow-gate nudge (any keyword, gate on)** You do not write this one. When the follow-gate is on, Viralyze asks non-followers to follow first, with up to three polite nudges, then sends the link. Followers skip it entirely.
How do you adapt a template to your niche?
Change three things: the item name, the one useful detail, and the attachment. A resin artist and a CA offering tax consultations can use the same "BOOK" template; only the service menu behind it differs.
Then test. Type the keyword into the live tester in setup, confirm it matches, and watch clicked versus delivered in the funnel for the first day. If the click rate is low, the detail line is the first thing to rewrite.
Can one post use several templates at once?
Yes. Put GUIDE, PRICE and BOOK on the same reel, each with its own DM. The commenter chooses what they want by what they type, and each contact is tagged with the keyword they used, which makes the exported CSV far more useful later.
Frequently asked questions
**Can I write the templates in Hindi or Hinglish?** Yes, and Viralyze replies in the commenter's language, so a Hinglish comment gets a Hinglish version of your message.
**Do these templates work on carousel posts and photos, not just reels?** Yes. The comment trigger works on any post type, and the story reply trigger covers stories.
**Is there a template for people who comment but do not use a keyword?** Leave those alone. Unrequested DMs feel intrusive, and the keyword is what makes the message welcome.
Start a 7-day free trial of Viralyze, no card needed, paste in one of these templates and have it live in a minute.