Instagram Auto DM Pricing in INR: What ₹199 a Month Gets You

Pricing pages are built to confuse, so here is the Viralyze pricing in plain rupees. The Starter plan is ₹199 a month. The Pro plan is ₹1,199 a month. Paying yearly gives two months free on either. There is no per-contact charge, no per-DM charge and no platform fee on sales. Below is exactly what each number buys and who should pick which.

What does the ₹199 Starter plan include?

Everything most creators need to sell from Instagram, not a stripped-down trial tier.

• Unlimited Instagram Auto-DMs, with comment, any-post and story-reply triggers
• Follow-gate, public comment replies and AI variations
• Scheduling and auto-pause
• Bookings with a service menu and Google Calendar sync
• Shop for digital downloads, physical products, courses and sessions at 0% platform fee
• Smart links and the link-in-bio page
• Analytics, the per-automation funnel and contacts export to CSV

Paid yearly it is ₹1,990, which works out to ₹166 a month. Prices include GST where applicable.

What does Pro add for ₹1,199 a month?

Pro includes everything in Starter plus AI replies in English, Hindi and Hinglish, priority support, early access to new features, and a WhatsApp chatbot that is listed as coming soon, intended to answer FAQs and book slots.

Paid yearly it is ₹11,990, or ₹999 a month. Internationally the plans are $4 and $19 a month.

Is there a per-contact or per-DM charge?

No. Viralyze uses flat pricing. Whether your automation sends 100 DMs or 100,000 in a month, and whether your contacts list has 200 or 20,000 names, the plan price is the same.

This is the main difference from tools that bill per contact, where the monthly bill rises as your list grows. With flat pricing the cost of a lead falls every month you keep posting.

What does ₹199 look like against actual sales?

Take a creator selling a ₹499 e-book through a checkout page. One sale a month covers the Starter plan twice over, and because the platform fee is 0%, the full ₹499 is yours before payment-processing costs.

For a booking business the sums are similar. A ₹600 consultation paid upfront through the booking page, once a month, pays for the plan three times. Most creators using Auto-DM are not deciding whether ₹199 is affordable; they are deciding whether their first keyword goes on a reel or a story.

Which plan should I pick?

Start on Starter. It has unlimited Auto-DMs, bookings, the shop and analytics, which is the entire selling loop.

Move to Pro when follow-up questions in Hindi or Hinglish are eating your time and you want AI replies to handle them, or when priority support matters because the account is your main income. Early access and the WhatsApp chatbot are bonuses, not reasons on their own.

How does the free trial work?

Every plan comes with a 7-day free trial and no card is needed to start. Set up an automation, run it on a real reel, look at the funnel and decide. You can cancel anytime, and promo codes are supported if you have one.

Here is a sensible trial week:

1. Day one: connect your Business or Creator account through Meta's login and set one keyword on your latest reel. 2. Day two: create a checkout or booking page and attach it to the DM. 3. Day five: open the funnel and the home screen revenue figure. 4. Day seven: pick monthly or yearly based on what the week showed.

Frequently asked questions

**Does the price include GST?** Yes, prices include GST where applicable, so ₹199 is what you pay.

**Can I switch from monthly to yearly later?** Yes. Yearly on either plan gives two months free: ₹1,990 for Starter and ₹11,990 for Pro.

**Is the 0% platform fee only on Pro?** No. The 0% fee on shop and booking sales applies on Starter as well; payments go through an RBI-authorised aggregator with weekly payouts.

Start the 7-day free trial of Viralyze, no card needed, and see what ₹199 does on your own reels before you pay a rupee.