Instagram Auto DM in Hindi: Setup Guide
If your audience comments in Hindi, your auto DM should answer in Hindi. An English-only automation misses "link bhejo" and replies to "कीमत?" with a paragraph the person did not ask for. This guide sets up a Hindi auto DM in the Viralyze app, from keywords in Devanagari to a UPI checkout, with a sample message you can copy.
Can Instagram auto DMs work in Hindi at all?
Yes. The automation reacts to the text of a comment, and Hindi text is just text. The only requirement is that the keywords you set match what people actually type, which in India means covering both Devanagari and Roman spellings.
Viralyze keywords are not case-sensitive and handle Hinglish spellings, typos and emojis, and the reply can be sent in English, Hindi or Hinglish to match the commenter.
Which Hindi keywords should I add?
Add the words your commenters already use, in every spelling you have seen. For a creator selling a ₹299 Hindi poetry e-book, a sensible list is:
- "किताब", "kitab", "book"
- "कीमत", "keemat", "kimat", "price"
- "लिंक", "link", "link bhejo"
One automation can hold many keywords, so put them all in. Different keywords can send different replies, which lets "कीमत" answer with the price and "लिंक" go straight to checkout.
Step-by-step setup
1. Open the Viralyze app, choose the reel and select the comment trigger (or "any post" to cover every reel). 2. Add the keywords above. 3. Write the DM in Hindi. For example: "शुक्रिया! किताब की कीमत ₹299 है। नीचे लिंक से UPI या कार्ड से ले सकते हैं।" 4. Attach the checkout page for the e-book; the page takes UPI, cards and net banking at a 0% platform fee. 5. Set the public reply to something like "DM भेज दिया 💌". 6. Type "kitab ka link do" into the live tester and confirm it fires. 7. Turn it on.
The whole thing takes about a minute once the checkout page exists.
Should I write the reply in Devanagari or Roman Hindi?
Match your captions. If you write captions in Devanagari, reply in Devanagari; if your audience types "bhai link bhejo", Roman Hindi reads more naturally. Viralyze can reply in the commenter's language, so a Hinglish comment can receive a Hinglish DM even if your base message is in Devanagari.
Keep the message to three lines, with the price stated and the link last. AI variations will vary the wording per person so repeat commenters do not see identical text.
What happens when someone replies in Hindi?
Their message lands in the Inbox with the original comment attached, inside Instagram's 24-hour reply window. Answer from the app or inside Instagram, in Hindi, in your own words.
Every conversation becomes a contact with the reel as its source, so the Hindi-speaking segment of your audience is visible in the contacts list and exportable to CSV.
Does the Pro plan change anything for Hindi?
The Starter plan at ₹199 a month already includes unlimited Auto-DMs with Hindi and Hinglish keyword matching. The Pro plan at ₹1,199 a month adds AI replies in English, Hindi and Hinglish, priority support and early access, which matters if you want the app to handle follow-up questions in Hindi rather than just the first message.
Frequently asked questions
**Will a comment with a spelling mistake like "kimat" still trigger?** Yes. Keyword matching handles typos and Hinglish spellings, and you can add the common misspellings as separate keywords to be safe.
**Can I send a Hindi PDF instead of a link?** Yes. A long Hindi DM becomes a downloadable PDF automatically, with open tracking.
**Do I need a Business account for this?** Yes. Auto-DM requires an Instagram Business or Creator account connected through Meta's official login screen.
Start the 7-day free trial of Viralyze, no card needed, and let your next Hindi comment get a Hindi answer.