Instagram Auto DM for Wedding planners: Keywords, DM Scripts and What to Sell
Wedding planners get the same comments under every decor reel: "budget?", "do you do destination weddings?", "checklist please". An Instagram auto DM for wedding planners answers those comments automatically. You set a keyword such as PLAN once in the Viralyze app, and anyone who comments it on your reel receives a DM with your consultation booking link, a planning checklist PDF or your package brochure within about a second.
What should a wedding planner sell through an Auto-DM?
Sell the first conversation, not the whole wedding. Couples are rarely ready to pay a planning fee from a reel; they are ready to book a discovery call.
A booking menu that works for planners on Viralyze looks like this:
- Discovery call, 30 minutes, Google Meet, free or a small refundable amount
- Venue shortlist session, 60 minutes, Google Meet, ₹2,500
- Full-day planning consult, in person, ₹8,000
- Add-on: budget sheet review, 20 minutes, ₹800
Customers pick a main service and any add-ons; duration and price combine automatically and they pay upfront by UPI or card. With Google Calendar connected, a couple can only book a slot you actually have free.
Three keywords wedding planners should set
1. CHECKLIST on a reel titled "12 things to book 9 months before your wedding". The DM sends the PDF and collects an email for follow-up. 2. BUDGET on a reel breaking down where a ₹15 lakh wedding budget goes. The DM sends a budget template and your discovery call link. 3. DESTINATION on reels from Goa, Udaipur or Jim Corbett weddings. The DM sends a note on what destination planning includes, plus the booking page.
Keywords are not case-sensitive and typos are handled, so "checklst" or "Checklist pls" still triggers. You can add Hinglish variants like "list bhejo" to the same automation.
A DM script for wedding planners
"Hi! Thanks for commenting on the mandap reel. Here is the 9-month checklist we use with every couple: [PDF]. If you want help turning it into a plan for your date and city, grab a free 30-minute call here: [booking link]. Which month is the wedding?"
When the couple replies, the conversation lands in your Viralyze Inbox with the original comment attached, inside Instagram's 24-hour reply window, and the person becomes a contact.
How do you set this up?
1. Open the Viralyze app and pick the reel, or choose "any post" for an evergreen keyword like PLAN. 2. Add your keywords, for example CHECKLIST, checklist pls, list bhejo. 3. Write the DM and attach the PDF or booking page. 4. Turn on the follow-gate if you want commenters to follow first; existing followers get the link straight away. 5. Use the live tester: type "Checklist?" and confirm it triggers. 6. Go live now, or schedule it to start with your next post.
Auto-pause is useful in season: stop BUDGET after 200 DMs or on a date once your calendar is full.
Does this work during peak season when you are on site?
Yes, that is when it earns its place. The Auto-DM runs while you are at a venue, and the booking page handles payment and calendar invites without you. Replies that need a human wait in the Inbox.
Everything runs on the official Instagram API. You log in on Meta's own screen, Viralyze never sees your password, and nothing is posted to your feed. Instagram allows one private reply per comment within 7 days, and the app follows that rule for you.
Frequently asked questions
**Do I need a Facebook Page or a business account?** You need an Instagram Business or Creator account. No Facebook Page and no flow builder are required.
**Can one reel send different things for different comments?** Yes. CHECKLIST can send the PDF while BUDGET sends the template and call link, both from the same reel.
**What does it cost for a small planning studio?** The Starter plan is ₹199 a month or ₹1,990 a year, with unlimited Auto-DMs, bookings and the shop at a 0% platform fee.
Start your 7-day free trial of Viralyze today, no card needed, and let your next decor reel book its own discovery calls.