Instagram Auto DM for Videographers: Keywords, DM Scripts and What to Sell

A videographer's inbox mixes brand enquiries, wedding enquiries and "which camera?" questions, and the paying ones get buried. An Instagram auto DM for videographer accounts sorts them at the comment stage: QUOTE sends the packages PDF and asks what kind of project, while GEAR sends the gear list to the hobbyists. Viralyze sends both within a second, so you only spend time on replies that can become projects.

This guide covers what a videographer sells by DM, keywords that separate enquiry types, a qualifying DM script, and a package menu with a discovery call.

What does a videographer sell through Instagram DMs?

A packages PDF (wedding films, brand videos, event coverage) as a lead magnet that collects an email, digital products such as a LUT pack or a transitions preset pack, and bookings: a free 15-minute discovery call, then the project itself with a deposit.

Viralyze turns the PDF into a lead magnet, each LUT pack into a digital download at 0% platform fee, and calls and projects into bookings with upfront payment. Weekly payouts to your bank.

Which keywords fit videography reels?

• QUOTE on wedding films, brand reels and event highlights, sending the packages PDF
• LUTS on colour-grading before-and-after reels, sending the LUT pack checkout
• GEAR on behind-the-scenes reels, sending the gear list PDF

Keywords are not case-sensitive and typos are handled, so "qoute" and "Quote pls" both match. Different keywords send different replies in the same automation, so the hobbyists and the clients each get what they came for.

A DM script that qualifies enquiries

For the QUOTE keyword:

"Hey, thanks for asking. Here is the packages PDF with wedding, brand and event options, what each includes, and delivery timelines. Drop your email to open it. Two quick questions so I can quote properly: is this a wedding, a brand video or an event, and what is the date and city? Reply here. If you would rather talk, book a free 15-minute call and it goes straight to both our calendars with a Meet link."

The replies arrive in the Viralyze Inbox with the originating comment, inside the 24-hour window, so you can see which reel they watched and quote with context.

Can I use story replies to catch enquiries from stories?

Yes. Story replies, on any story or a chosen one, can trigger the DM. A story with a 10-second wedding teaser and "reply QUOTE" works the same way as a reel comment. This matters for videographers because most client-facing work gets posted to stories first.

What goes on a videographer's booking menu?

1. 15-minute discovery call, Google Meet or phone, ₹0 2. Half-day brand shoot, in person, ₹15,000 deposit 3. Wedding film booking, in person, ₹25,000 deposit 4. Add-on: same-day edit teaser, ₹8,000 5. Add-on: drone coverage, ₹6,000

Clients pick a package plus add-ons and the price combines automatically. Google Calendar connects once; shoot days, edit days and travel block slots, and the client is invited to the event. The deposit is collected upfront by UPI, cards or net banking. You decide whether clients can cancel themselves and until when, and refunds go back automatically within that window. WhatsApp reminders go out before each call.

Which reels bring project enquiries?

The home screen shows top reels by DMs over 7, 30 or 90 days and revenue across the same ranges. Many videographers find that a 20-second wedding teaser sends more QUOTE DMs than a long brand showcase. The per-automation funnel shows comments, matched, delivered, clicked and signed up, so you can see whether the packages PDF leads to discovery calls.

Frequently asked questions

**Can I pause QUOTE during peak season when I am fully booked?** Yes. Auto-pause after N DMs or on a date, or pause manually; the state shows as Paused.

**Will the public reply under the comment look automated?** No. Set it to something like "Sent you the packages 🎬" and the app rotates variations.

**Can I export enquiries for my quotes spreadsheet?** Every lead sits in one contacts list with source tags and exports to CSV anytime.

Start the 7-day free trial of Viralyze, no card needed, and let your next showreel sort the enquiries for you.