Instagram Auto DM for Travel agents: Keywords, DM Scripts and What to Sell

Travel agencies post Bali and Dubai reels, collect fifty "package price?" comments, and answer fifteen of them before the next reel goes up. An Instagram auto DM for travel agents makes sure all fifty get a brochure and a way to talk to you. With the Viralyze app, a PACKAGE keyword sends the brochure PDF and a call booking link in about a second, and every commenter becomes a contact your team can follow up from one place.

What should a travel agent send and sell?

Unlike a creator, an agent does not sell a ₹299 PDF. The agent sells a planning conversation that leads to a package, so the DM should do two jobs: inform and qualify.

Send:

• A package brochure PDF for that destination (prices from, inclusions, dates). Long messages become a PDF automatically, with open tracking.
• A 20-minute trip planning call, Google Meet or phone, booked through the service menu. Charge ₹499, adjustable against the package, so only serious travellers book, or keep it free during off-season.

Add-ons on the booking page can be "visa guidance" or "travel insurance quote", which lets the customer tell you what they need before the call.

Three keywords for a travel agency

1. PACKAGE on every destination reel, set on "any post". Variants: "price", "package price", "kitna hoga". 2. QUOTE on reels showing a specific hotel or resort. The DM sends that property's rate card and the call link. 3. HONEYMOON on couple-focused reels. The DM sends the honeymoon brochure and a call link with the "honeymoon" tag, so the contact list sorts itself.

Keywords are not case-sensitive and handle typos and Hinglish, so "pakage" and "rate batao" both work.

A DM script that qualifies enquiries

"Hi! Thanks for asking about the Bali reel. Our 6-night Bali package starts at ₹58,000 per person with flights from Mumbai; full brochure here: [PDF]. To get an exact quote for your dates, book a 20-minute planning call: [booking link]. How many travellers and which month?"

The two closing questions are the qualification. Answers arrive in the Viralyze Inbox with the original comment attached, within Instagram's 24-hour reply window, and your sales team replies from the app or Instagram itself.

Can a team of three agents share one setup?

Yes. The Inbox is shared, every conversation is a contact, and the contacts list carries source tags per keyword and reel. Export to CSV whenever you want to load enquiries into your own CRM. There is no per-contact pricing, so a busy season does not raise the bill.

Connect the Google Calendar that should block slots, and planning calls go into it with the customer invited and a Meet link attached for online calls.

What does the funnel tell an agency owner?

Each automation shows comments, matched, delivered, clicked and booked. If the Dubai reel shows 220 matched and 12 calls booked while Bali shows 90 matched and 14 calls, Bali has the warmer audience and deserves the ad budget. The home screen adds DMs sent, link clicks and revenue over 7, 30 or 90 days.

Everything runs on the official Instagram API. Staff log in on Meta's own screen, Viralyze never sees the password, and nothing is posted to the agency's feed.

Frequently asked questions

**Can we pause enquiries for a destination that is sold out?** Yes. Auto-pause an automation after a number of DMs or on a date, and resume it with one tap.

**Does the brochure have to be uploaded as a file?** No. Paste the package details as the DM text; long text becomes a downloadable PDF automatically.

**What plan does a small agency need?** Starter at ₹199 a month covers unlimited Auto-DMs, bookings with Google Calendar and contacts export; Pro adds AI replies and priority support.

Start the 7-day free trial of Viralyze, no card needed, and make sure every "package price?" comment gets a brochure and a call slot.