Instagram Auto DM for Template Sellers: Keywords, DM Scripts and What to Sell

Template reels are demos. Someone watches you build a habit tracker in Notion and comments "template?" immediately. An Instagram auto DM for notion template seller accounts sends the free starter version and the paid full version in that same minute, which is when the person is most likely to buy. Set the keyword once in Viralyze and every demo reel becomes a storefront.

This guide covers what a template seller offers through DMs, keyword ideas, a DM script built around a free starter, and how the shop handles Notion, Canva and Excel files.

What does a template seller sell through Instagram DMs?

A free starter template (a one-page weekly planner, say) as a lead magnet that collects an email, individual paid templates such as a second-brain dashboard or a content calendar, and a bundle of all templates at a discount.

Each becomes a digital download in the Viralyze shop with its own checkout page. The platform fee is 0%, so a ₹499 dashboard pays you ₹499 before gateway charges. Payments by UPI, cards or net banking, payouts weekly. Promo codes work for bundle launches.

Which keywords fit template reels?

• TEMPLATE on build-with-me or walkthrough reels, sending the free starter plus the paid link
• DASHBOARD on reels showing the full second-brain setup, sending that template's checkout
• BUNDLE on reels that flip through every template, sending the bundle checkout

Keywords are not case-sensitive and handle typos, so "templte" and "Template pls" both match. Because different keywords can send different replies in one automation, TEMPLATE and BUNDLE can sit on the same reel.

A DM script for the TEMPLATE keyword

"Hey! Here is the free weekly planner, the simple version from the start of the reel. Drop your email to grab it. The full Second Brain dashboard with the tasks, notes, projects and review pages wired together is ₹499, instant download, duplicate it into your Notion in one tap. Link here. If you use Canva or Excel instead of Notion, reply with which one and I will send the matching version."

The reply lands in the Viralyze Inbox with the originating comment attached, so you can send the right format within the 24-hour window.

Can I test the keyword before the demo reel goes up?

Yes. The live tester in setup lets you type a sample comment such as "where is the template??" and see whether it triggers. Use "start with your next post" so the automation goes Live the moment the reel is published, and set auto-pause by date for a limited-time bundle offer.

Should I use a follow-gate on template reels?

For the free starter, yes. Template viewers often arrive from the explore page and are not followers; the follow-gate asks them to follow first, nudges up to three times, then sends the link. Existing followers get the starter straight away. For the paid DASHBOARD and BUNDLE keywords, leave the gate off so the checkout is the first thing they see.

Which template reels bring the most buyers?

The home screen shows DMs sent, link clicks and revenue over 7, 30 or 90 days, with top reels by DMs. Many template sellers find that a reel solving one messy problem ("my tasks live in 4 apps") sends more DASHBOARD DMs than a polished tour of every feature. The per-automation funnel shows comments, matched, delivered, clicked and signed up for each keyword, so you can see whether the free starter leads to paid purchases.

Every buyer and every free-starter email sits in one contacts list with source tags, exportable to CSV when you release a new template.

Frequently asked questions

**Can I sell the same template for Notion, Canva and Excel?** Yes. Create each as its own digital download with its own checkout page.

**Does the DM look the same to every commenter?** No. AI variations make each DM read slightly differently, and the public comment reply rotates too.

**Can I put the bundle on my link-in-bio page as well?** Yes. Any product can be sent by Auto-DM or placed on the bio page, which tracks taps per link.

Start the 7-day free trial of Viralyze, no card needed, and let your next build-with-me reel sell the template.