Instagram Auto DM for Relationship Coaches: Keywords, DM Scripts and What to Sell

People rarely write "my marriage is struggling" under a public reel. They write "TALK" or "guide?" and hope the real conversation happens privately. An Instagram auto DM for relationship coaching makes that private channel open instantly: a keyword comment becomes a DM with your guide and a way to book, and the person never has to explain anything in public. Viralyze sends it in about a second, in English, Hindi or Hinglish.

This guide covers what a relationship coach sells, three keyword ideas, a DM script written for a sensitive niche, and a session menu for individuals and couples.

What does a relationship coach sell through Instagram?

A free "5 conversations to have before you decide anything" PDF as the lead magnet, a recorded course such as a 4-week communication reset for couples, and sessions: individual, couples, and a pre-marriage check-in.

Viralyze turns the PDF into a lead magnet that collects an email, the course into a product with its own checkout at 0% platform fee, and the sessions into a booking page. Weekly payouts to your bank.

Which keywords suit relationship content?

Choose keywords that feel neutral to type in public:

• GUIDE on reels about arguments or communication, sending the free PDF
• RESET on reels previewing the course, sending the course checkout
• TALK on reels about whether to stay or leave, sending the session booking page

Keywords are not case-sensitive and typos are handled. Because different keywords send different replies within one automation, GUIDE and TALK can sit on the same reel.

A DM script people feel safe replying to

For the TALK keyword:

"Hi, thank you for reaching out, this stays between us. I offer a 50-minute session on Google Meet or a phone call if you prefer not to be on camera. We start with what is happening now, not the whole history. It is ₹2,000 and you can pick a time here. If you want to come as a couple, the couples session is 75 minutes. Reply with one word, 'individual' or 'couple', and I will send the right link."

Replies arrive in the Viralyze Inbox with the original comment attached, inside the 24-hour reply window, so you can answer from the app without searching Instagram threads.

Is a public comment reply appropriate in this niche?

Yes, if it is neutral. Set the public reply to something like "Sent you a message" rather than anything that hints at the topic. Viralyze rotates variations so the thread looks natural. Also consider using story replies as the trigger: someone replying to a story about "signs you are being heard" gets the DM, with nothing visible to anyone else.

What goes on a relationship coach's session menu?

1. 50-minute individual session, Google Meet or phone, ₹2,000 2. 75-minute couples session, Google Meet, ₹3,000 3. 90-minute pre-marriage check-in, in person, ₹4,000 4. Add-on: written reflection exercise sent after the session, ₹500

Connect Google Calendar once so sessions never overlap your personal commitments. Set a 15-minute buffer because these sessions run over. Payment is collected upfront by UPI or card, you decide whether clients can cancel themselves and until when, and refunds go back automatically. WhatsApp reminders go out before each session.

How do I protect client privacy?

Viralyze runs on the official Instagram (Meta) API, you log in on Meta's own screen, and the app never sees your password. It is DPDP Act compliant and does not sell personal data; you are the data fiduciary for your audience's information and Viralyze is the processor. Nothing is ever posted to your feed.

Frequently asked questions

**Can I use a story as the trigger instead of a reel?** Yes. Story replies, on any story or a chosen one, can trigger the DM just like comments.

**Will the DM read like a bot?** AI variations make each message slightly different, so two people comparing notes will not see identical text.

**Can I see which reel a client came from?** Yes. The Inbox shows the originating comment, and every contact carries a source tag.

Start the 7-day free trial of Viralyze, no card needed, and give people a private way to reach you from your next reel.