Instagram Auto DM for Recipe creators: Keywords, DM Scripts and What to Sell

Recipe reels have one built-in problem: the full recipe does not fit in a caption, and "recipe please" comments pile up faster than anyone can paste replies. An Instagram auto DM for recipe creators fixes it with one keyword. Set RECIPE in the Viralyze app on "any post", and every "recipe?" comment on every reel gets the full method in a DM within about a second, as a PDF if it is long.

What does a recipe creator actually sell?

Free recipes build the audience; the money comes from three products that sit naturally behind them.

• A recipe ebook, for example "30 one-pot dinners", as a digital download at ₹299
• A meal-prep course, recorded, sold as an online course at ₹1,499
• 1:1 sessions for people who want a custom weekly plan, 45 minutes on Google Meet, ₹1,200

Each gets its own checkout page with UPI, cards and net banking, a 0% platform fee and weekly payouts. The booking for 1:1 sessions connects to Google Calendar, so a viewer books a slot you actually have.

The three keywords every recipe creator should run

1. RECIPE on any post. Keep it simple; also add "recipe pls" and "recipe bhejo". 2. EBOOK on roundup reels like "5 dinners under 20 minutes". The DM sends the ebook checkout. 3. PLAN on reels where you show your own weekly prep. The DM sends the 1:1 booking page.

Matching ignores case and handles typos, so "recipie" and "Recipe??" both work. The reply can also go out in Hindi or Hinglish when the comment is in that language.

How does the recipe arrive?

As a DM, and if the text runs long, the app converts it into a downloadable PDF automatically. Open tracking shows how many people actually opened the recipe, which is a better engagement number than comment count.

A sample DM:

"Here is the full paneer tikka masala recipe with quantities for 4: [PDF]. If you want 29 more like it, the one-pot dinners ebook is ₹299: [checkout]. What did you think of the gravy consistency?"

That final question turns a broadcast into a conversation. Replies land in the Viralyze Inbox with the original comment attached, and each person becomes a contact tagged with the reel they came from.

Should you gate recipes behind a follow?

Many recipe creators do, and it works because the recipe is worth a follow. Turn on the follow-gate: the app asks politely, nudges up to three times, then sends the recipe anyway, and existing followers get it immediately with no friction. Leave the gate off on EBOOK and PLAN, where the viewer is already reaching for a wallet.

Which reel should you cook next?

The Viralyze home screen lists your top reels by DMs sent across 7, 30 or 90 days. If the dal makhani reel sent 900 recipes and the quinoa salad sent 60, the audience has voted, and you can plan the next fortnight around what they want.

The per-automation funnel adds comments, matched, delivered, clicked and purchased, so you can also see whether EBOOK converts better under roundup reels or under single-dish reels. Everything is on the official Instagram API, login happens on Meta's screen, and nothing is posted to your feed.

Frequently asked questions

**Does the recipe PDF need to be designed in advance?** No. Paste the recipe as the DM text; long messages become a PDF automatically.

**Can I collect emails for a newsletter?** Yes. Set the DM content as a lead magnet, and it collects an email before delivering the recipe.

**How much does unlimited RECIPE DMs cost?** Starter is ₹199 a month or ₹1,990 a year, with unlimited Auto-DMs and the shop at 0% fee.

Start a 7-day free trial of Viralyze, no card needed, and let every "recipe please" get answered before you have washed the pan.