Instagram Auto DM for Real estate agents: Keywords, DM Scripts and What to Sell

A walkthrough reel of a 2BHK pulls dozens of "price?" and "location?" comments, many of them from people who will never reply to a follow-up. An Instagram auto DM for real estate agents sorts the serious from the curious automatically. Set DETAILS on the reel in the Viralyze app; the commenter receives the brochure within about a second, and open tracking tells you who actually read it before you spend a Saturday driving them to the site.

What should a real estate agent send by DM?

Two things, in this order: information that filters, then a booking that commits.

The brochure: project name, configuration, carpet area, starting price, possession date, RERA details, as a PDF. Long messages become a PDF automatically, with open tracking.

The site-visit booking page: a service menu with slots such as "Site visit, 45 minutes, in person" and "Virtual tour, 20 minutes, Google Meet". Add-ons might include "home loan eligibility check". Google Calendar blocks the slots you already have, and the client is invited to the event with a Meet link for virtual tours.

Agents rarely charge for a visit, but a refundable ₹500 booking fee cuts no-shows sharply; you decide the cancellation window and refunds go back automatically.

Three keywords for property reels

1. DETAILS on project walkthroughs, with "price", "details pls" and "kitna" as variants. 2. SITEVISIT on reels filmed at the site. The DM sends the booking page directly. 3. RENT on rental listings, sending the rent, deposit and a visit link, kept separate so your contact list splits buyers from tenants.

Matching is not case-sensitive and handles typos and Hinglish spellings.

A DM script for a real estate agent

"Hi, thanks for your interest in the Wakad 2BHK. Carpet area 720 sq ft, starting ₹68 lakh all-inclusive, possession December 2027, RERA registered. Brochure here: [PDF]. Book a site visit for this weekend: [booking link]. Are you buying for self-use or investment?"

That final question is your first qualification. Replies arrive in the Viralyze Inbox with the original comment attached, inside Instagram's 24-hour reply window, and every person becomes a contact tagged with the project.

Is this compliant with Instagram and data rules?

Yes. Viralyze runs on the official Instagram API as a Meta Tech Provider; you log in on Meta's own screen, and nothing is posted to your feed. Instagram allows one private reply per comment within 7 days, and the app follows that for you.

Buyer data stays yours. Under India's DPDP Act, the agent is the data fiduciary and the app is the processor; personal data is not sold. Export contacts to CSV whenever you need them in your CRM.

How do you stop a sold-out project from collecting leads?

Auto-pause. Set the DETAILS automation on a project to stop on the launch-closing date or after 500 DMs. Schedule the next project's automation to start with your next post, so a new reel is covered from the moment it goes up.

The funnel for each automation shows comments, matched, delivered, clicked and booked, so you can compare which project reel actually produced visits rather than just views.

Frequently asked questions

**Can two agents on one team handle the Inbox?** Yes. Replies land in one Inbox with the originating comment attached, and anyone with access can respond from the app.

**Does the brochure need to be redesigned for each project?** No. Paste the details as the DM text; a long message becomes a PDF automatically.

**Is there a cost per lead?** No. Pricing is flat, from ₹199 a month on Starter, with no per-contact charges.

Start the 7-day free trial of Viralyze, no card needed, and let your next walkthrough reel fill Saturday's site visits.