Instagram Auto DM for Physiotherapists: Keywords, DM Scripts and What to Sell

Back pain reels get hundreds of "can you send the full routine?" comments, and a physiotherapist seeing patients all day cannot answer them. An Instagram auto DM for physiotherapists sends the routine automatically. Set EXERCISES in the Viralyze app on the reel; the commenter gets the PDF within about a second, with a booking link for an assessment if the pain needs more than a routine.

What does a physiotherapist sell by DM?

Sessions in the formats patients actually use, plus a package that rewards consistency.

• Initial assessment, 45 minutes, in person at the clinic, ₹1,200
• Online follow-up, 30 minutes, Google Meet, ₹700
• Home visit, 60 minutes, ₹1,800 (within city limits)
• 6-session rehab package, ₹6,000, sold as a product
• Add-on: taping ₹300

Bookings support in person, Google Meet, phone and WhatsApp call formats. The patient picks, pays upfront by UPI or card, and the slot blocks in Google Calendar with travel buffers respected for home visits. The package is a checkout page at 0% platform fee with weekly payouts.

A free "Desk worker's 10-minute mobility routine" PDF works as a lead magnet that collects emails.

Three keywords for physio reels

1. EXERCISES on routine reels, with "routine", "full video" and "exercise bhejo" as variants. 2. ASSESS on reels explaining when pain needs a professional. The DM sends the assessment booking page. 3. PACKAGE on patient progress reels, sending the 6-session package checkout.

Keywords are not case-sensitive and tolerate typos, so "excercises" triggers too.

A DM script for a back pain reel

"Hi! Here is the full lower-back routine from the reel, 8 exercises with reps and a note on what to skip if it hurts: [PDF]. This is general guidance, not a diagnosis. If the pain has lasted more than two weeks or goes down your leg, an assessment is the right next step: [booking link]. Online or in person, whichever suits. How long has it been going on?"

The caution line matters in healthcare. Replies land in the Viralyze Inbox with the original comment attached, within Instagram's 24-hour window, and each person is saved as a contact tagged "lower back".

Should a physio use a follow-gate on exercise PDFs?

Yes, it is reasonable; a full routine is worth a follow, and the app nudges politely up to three times before sending anyway. Followers get it immediately. Keep the gate off for ASSESS and PACKAGE, where the person has already decided to spend money.

Long routines become a downloadable PDF automatically with open tracking, so you can see how many people actually opened the exercises rather than just commenting.

How do home visits and clinic days stay organised?

Connect Google Calendar once and choose which calendars block slots. Mark clinic days as a recurring pattern, block "after 4 PM" on home-visit days, and set a buffer after each home visit for travel. Online sessions put a Meet link on the patient's invite automatically. WhatsApp reminders go out before each session, and you decide whether patients can cancel themselves and until when.

The funnel per automation shows comments, matched, delivered, clicked and booked, so you know whether the neck reel or the knee reel brings assessments. Contacts export to CSV for your records, with the clinic as data fiduciary under the DPDP Act.

Frequently asked questions

**Can a patient book all six sessions of a package at once?** The package is purchased as a product; individual sessions are then booked through the menu as the patient progresses.

**Is a phone consultation possible for patients without Meet?** Yes. Phone and WhatsApp call are both booking formats alongside Google Meet and in person.

**Does the app post the routine on my feed?** No. It uses the official Instagram API, you log in on Meta's screen, and nothing is posted on your behalf.

Start the 7-day free trial of Viralyze, no card needed, and let the routine reach everyone who asks while you are with a patient.