Instagram Auto DM for Pet Groomers and Trainers: Keywords and What to Sell
A 20-second clip of a matted Shih Tzu turning into a fluffy cloud, or a puppy learning "leave it", gets the same comments: "where are you located?", "how much for a Golden?", "do you do home visits?". An Instagram auto DM for pet trainer and groomer accounts sends the booking page or the training guide privately the moment someone comments a keyword. Viralyze also puts the appointment on your Google Calendar and sends a WhatsApp reminder, so no-shows drop.
Why do pet pages need booking in the DM, not just a reply?
Because the owner is ready to book when they see the transformation, and a reply saying "call us" loses them. A booking page in the DM lets them pick a slot and pay in the same minute.
The public reply "Sent you our slots 🐾" also tells other owners watching that booking is easy.
Keyword ideas for a groomer or trainer
- "SLOT" on grooming transformation reels. The DM sends the booking page with the service menu.
- "PUPPY" on training reels. The DM sends a "first 30 days with your puppy" PDF as a lead magnet that collects an email, plus a link to the training package.
- "HOME" on reels about home visits. The DM sends the home-visit booking option and the areas you cover.
Viralyze matches keywords regardless of case and handles typos and emojis, so "slott 🐶" works. Different keywords send different replies.
A DM script for a grooming studio
"Hi! Thanks for the love. Our grooming menu is on the booking page below: full groom, bath and brush, nail and ear care, with add-ons like de-shedding and teeth cleaning. Pick your dog's size, choose a slot, and pay by UPI to confirm. We are in Koramangala, Bengaluru, and we send a WhatsApp reminder the day before. For aggressive or anxious dogs, add the 'calm handling' option so we allot extra time."
Setting it up on a Sunday evening
1. In the Viralyze app, build the booking link with your service menu. 2. Pick the transformation reel and add keywords SLOT, BOOK, APPOINTMENT. 3. Paste the script and attach the booking page. 4. Connect Google Calendar and set days off, including partial days like "after 2 PM" on Wednesdays. 5. Turn it on; the automation shows as Live.
What should a groomer or trainer sell?
A service menu built like a salon menu fits this niche:
- Full groom: small, medium, large dog as separate services
- Bath and brush
- Add-on: de-shedding treatment
- Add-on: teeth cleaning
- Training: 45-minute session in person, or a 30-minute consultation over Google Meet for behaviour questions
- Training package as an online course: recorded "puppy basics" modules sold at 0% platform fee
Customers pick one or more services and add-ons, and duration and price combine automatically. You decide whether they can cancel themselves and until when; refunds go back automatically. Every booking and every PUPPY email becomes a contact, exportable to CSV.
Is auto DM allowed for a pet business account?
Yes. Viralyze is a Meta Tech Provider built on the official Instagram API. It sends one private reply per comment within 7 days, as Instagram permits, and only to people who commented your keyword or replied to a story. You sign in on Meta's own screen, the app never sees your password, and nothing is posted to your feed. A Business account is required.
Frequently asked questions
**Can a customer book two dogs in one appointment?** Yes. The menu lets them pick more than one service, and the durations add up on your calendar.
**Can I block the groomer's lunch break?** Yes. Buffers and busy events on Google Calendar are respected, and partial days off like "after 2 PM" work too.
**What if someone asks about a breed we do not handle?** Their reply lands in the Inbox with the original comment, so you can answer within the 24-hour window.
Start the 7-day free trial of Viralyze today, no card needed, and let your next transformation reel fill the grooming table.