Instagram Auto DM for Nutritionists and Dietitians: Keywords, DM Scripts, What to Sell

A dietitian's comment section is full of questions that look like leads but die unanswered: "PCOS diet?", "what should I eat for weight loss?", "fees?". An Instagram auto DM for nutritionists catches each one. You choose a keyword such as MEAL, attach a sample meal chart, and the Viralyze app sends it in about a second, every time, including at 11 PM when you are not checking Instagram.

Here is what a nutrition professional should sell through DMs, the keywords that match common reels, a consultation DM script, and a sensible service menu.

What can a dietitian sell through Instagram DMs?

Three tiers work for most practices. First, a free 7-day sample meal chart as a PDF, which doubles as a lead magnet collecting emails. Second, condition-specific plans sold as digital downloads: a PCOS plan, a diabetes-friendly plan, a vegetarian muscle-gain plan. Third, paid consultations, either a one-off assessment or a monthly follow-up package.

Viralyze turns each of these into a product with a checkout page at 0% platform fee, so a ₹1,499 PCOS plan pays you ₹1,499 before gateway charges. Weekly payouts go to your bank.

Which keywords fit nutrition reels?

Pick keywords that match what the person actually wants:

• MEAL on what-I-eat and plate-building reels, sending the free 7-day chart
• PCOS (or DIABETES, THYROID) on condition reels, sending that specific plan's checkout
• CONSULT on myth-busting or Q&A reels, sending the booking page

Keywords are not case-sensitive, typos are handled, and one automation can hold several keywords with different replies. A Hinglish keyword like "diet chart bhejo" can sit alongside MEAL on the same reel.

A DM script that books consultations

For the CONSULT keyword:

"Hi! Thanks for asking. I do a 45-minute first assessment on Google Meet where we go through your current food, reports and routine, then I build your plan. It is ₹1,200 and you can pick a slot here. If you have recent blood reports, keep them handy for the call. Reply with your main goal and I will tell you if a plan or a consult is the better first step."

Long messages become a downloadable PDF automatically with open tracking, so if you want to send a full food-swap guide instead, you can.

Is it safe to send health content by DM?

Yes, as long as the content is educational and you keep personalised advice for the consultation. Viralyze is built on the official Instagram API, you log in on Meta's own screen, and nothing is posted to your feed. Instagram allows one private reply per comment within 7 days, and the app follows that limit automatically, so clients never receive repeated messages.

Because Viralyze is DPDP Act compliant and does not sell personal data, you remain the data fiduciary for the audience details collected, which matters when your contacts list includes health-related conversations.

How should a dietitian's booking menu look?

1. 45-minute first assessment, Google Meet, ₹1,200 2. 20-minute follow-up, phone or WhatsApp call, ₹500 3. Monthly plan with four follow-ups, ₹3,500 4. Add-on: grocery list for the plan, ₹200

Google Calendar syncs both ways, so your clinic hours block online slots and online bookings appear in your calendar with the client invited and a Meet link added. Payment is taken upfront by UPI, cards or net banking, and WhatsApp reminders go out before each call.

Which reels bring the most clients?

The home screen shows top reels by DMs over 7, 30 or 90 days. Many dietitians find a plain "3 breakfast swaps for PCOS" reel outperforms a polished recipe video in CONSULT DMs. The per-automation funnel shows comments, matched, delivered, clicked and signed up, so you can see whether the PDF or the booking page is where people drop off.

Frequently asked questions

**Can I pause the MEAL automation when I am fully booked?** Yes. Set auto-pause after a number of DMs or a date, or pause it manually; the state shows as Paused.

**Do replies to the DM come to my phone?** They land in the Viralyze Inbox with the original comment as context, and you can answer there or inside Instagram.

**Can I export my client leads?** Every lead from DMs, links and bookings sits in one contacts list with source tags, exportable to CSV at any time.

Start your 7-day free trial of Viralyze, no card needed, and let your next meal reel book the consultation.