Instagram Auto DM for Nail artists: Keywords, DM Scripts and What to Sell
"Price list?" is the most common comment on nail art reels and the one most nail artists are slowest to answer, because they are mid-set with gloves on. An Instagram auto DM for nail artists handles it: the Viralyze app watches your reel for a keyword, and the moment someone comments PRICELIST, they get your rate card as a PDF in about a second, plus a booking link for extensions.
What can a nail artist sell beyond appointments?
Appointments first, then two products that work while the studio is shut.
Studio bookings: a service menu with add-ons suits nail work because clients mix and match.
- Gel extensions, 2 hours, ₹1,800
- Gel polish on natural nails, 60 minutes, ₹900
- Refill, 90 minutes, ₹1,200
- Add-ons: nail art per nail ₹100, chrome or cat-eye finish ₹400, removal ₹500
Press-on nails: a physical product. Photograph a set, list it at ₹799 with sizes, and the app creates a checkout page you can send by DM or place on your bio page. The 0% platform fee and weekly bank payouts matter when your margins are per set.
A beginner course: a recorded "gel extensions at home" course sold as an online course product.
Three keywords for nail reels
1. PRICELIST on any post. A single "any post" automation that sends the rate card PDF. Long messages become a PDF automatically, and open tracking tells you who read it. 2. DESIGN on reels of a specific set, such as a French chrome look. The DM sends the booking page with the exact add-ons that set needs listed, so the client knows a chrome French costs ₹1,800 plus ₹400 before she books. 3. PRESSONS on reels where you apply a press-on set in 60 seconds. The DM sends the checkout.
Spellings like "pricelst", "price list pls" and "rate batao" all trigger, because matching is not case-sensitive and copes with typos and Hinglish.
A DM script for a nail artist
"Hey, thanks for commenting on the chrome French set! Full price list is here: [PDF]. That exact set is gel extensions ₹1,800 plus chrome finish ₹400 and takes about 2 hours. Book a slot here: [booking link]. Are you in Pune or would you like the press-on version shipped?"
The closing question splits your audience. Local clients book; out-of-town fans buy press-ons. Both replies land in the Viralyze Inbox with the original comment attached, and each person becomes a contact tagged by reel.
Does the follow-gate make sense for a price list?
Yes, for the PDF only. A rate card is useful enough that asking for a follow first is reasonable. The app asks politely, up to three times, then sends the link anyway; people who already follow get it immediately. Leave the gate off for PRESSONS, because a buyer with her card out should not be asked to do anything else.
How long does setup take?
About a minute per automation.
1. In the Viralyze app, pick the reel or choose "any post". 2. Enter PRICELIST, price list, rate batao as keywords. 3. Attach the PDF and the booking page to the DM. 4. Type "Price list pls" into the live tester and confirm the match. 5. Turn it on.
Use the per-automation funnel afterwards. If DESIGN shows 120 comments matched, 118 delivered and 40 clicked, you know the reel is working and the booking page is where to tidy up.
Frequently asked questions
**Can I change the price list without rebuilding the automation?** Yes. Edit the DM content and attach the new PDF; the keyword and the reel stay the same.
**Do press-on orders and studio bookings show up in one place?** Yes. Every buyer and every booking becomes a contact with a source tag, and you can export the list to CSV.
**Does it work if my account is a Creator account rather than Business?** Yes. Auto-DM needs an Instagram Business or Creator account; either works.
Start your 7-day free trial of Viralyze, no card needed, and let the price list send itself while you finish the set.