Instagram Auto DM for Lawyers and CA Firms: Keywords and What to Sell

Legal and tax explainer reels attract comments like "fees?", "can you file my ITR?" and "is this applicable to me?". Each one is a potential client, but most professionals cannot stop drafting to answer them. An Instagram auto DM for lawyer and CA accounts sends a private reply with a consultation booking page the moment someone comments a keyword. The Viralyze app runs the whole thing on the official Instagram API, with payment collected before the call.

Why does a keyword beat "DM me for details"?

Because "DM me" asks the viewer to do work, and most do not. A keyword is a one-word action, and the reply arrives before they leave the reel.

It also keeps you out of the public thread. Nobody wants to discuss a GST notice in the comments of a reel that 50,000 people can read.

Keyword ideas for a legal or CA practice

• "NOTICE" on reels about income tax or GST notices. The DM sends a short "what to do in the first 48 hours" PDF and a link to a paid 30-minute review call.
• "AGREEMENT" on reels about rent agreements or founder agreements. The DM sells a template as a digital download.
• "CONSULT" on any reel. The DM goes straight to the booking page.

Viralyze lets different keywords send different replies from the same post, and matching is not case-sensitive, so "notice aaya hai" with a Hinglish spelling still works.

A DM script that keeps you on the right side of professional rules

Avoid promising outcomes. A measured script:

"Thanks for your comment. I am a practising CA in Ahmedabad. I cannot give a specific opinion in a DM, but you can book a 30-minute review call where we go through your notice together. The fee is paid upfront and you will receive a calendar invite with a Google Meet link. Please have the notice PDF ready."

For lawyers, swap in the matter type and add that the call does not create a retainer until engagement terms are signed.

Setting it up in a minute

1. In the Viralyze app, pick the reel and add the keywords CONSULT, FEES, BOOK. 2. Paste the script and attach your booking page. 3. Run the live tester with "fees please" to confirm it fires. 4. Schedule it to start with your next post if the reel is not live yet. 5. Set auto-pause by date so an old reel does not keep booking a service you have retired.

What should a lawyer or CA firm sell?

A booking link with a service menu makes the fee structure clear before anyone calls. Example menu:

• 30-minute review call, Google Meet or phone
• 60-minute detailed consultation, in person or online
• Add-on: written summary of advice
• Add-on: document review before the call

Durations and prices combine automatically when a client picks a main service and an add-on. You decide whether clients can cancel themselves and until when, with refunds returned automatically. Alongside bookings, a small shop can sell templates and checklists at 0% platform fee, which suits firms that get repetitive "do you have a format for this?" requests.

Is automated DM compliant for a professional account?

Yes, as long as the message is a reply to a comment or story reply the person made. Viralyze is a Meta Tech Provider, you log in on Meta's screen, and the app never sees your password or posts to your feed. It is DPDP Act compliant: you are the data fiduciary for your audience data and Viralyze is the processor, which matters for firms handling client information.

Frequently asked questions

**Can two partners share one booking calendar?** You choose which Google Calendars block slots and where bookings go, so a shared firm calendar works.

**What if someone comments the keyword but is outside my jurisdiction?** Say so in the DM and ask them to mention their state in the booking notes; the Inbox shows their reply with the comment as context.

**Can I export the leads for my firm's records?** Yes, every contact is tagged by source and exports to CSV anytime.

Start the 7-day free trial of Viralyze, no card needed, and let your next explainer reel book paid consultations for you.