Instagram Auto DM for Jewellery brands: Keywords, DM Scripts and What to Sell

Jewellery reels draw "price?" comments by the hundred, and brands often reply "DM for price" and then lose half of those people. An Instagram auto DM for jewellery brands removes the extra step. Set PRICE on the reel in the Viralyze app; the commenter gets the price, the piece's details and the checkout within about a second, and the public reply says "Sent you the price 💌" so nobody else has to ask.

What should a jewellery brand send by DM?

It depends on whether the piece is in stock, made to order, or part of a collection.

In-stock pieces: a product checkout. For example, a silver-plated jhumka pair at ₹1,850, with UPI, card and net banking, 0% platform fee and weekly payouts.

Collections: a catalogue PDF. Long messages become a downloadable PDF automatically, and open tracking shows which commenters actually looked through it.

Custom or bridal pieces: a booking. "Custom design consultation, 30 minutes, Google Meet, ₹1,000, adjustable against the order" with an add-on for "virtual try-on of 5 pieces". The customer books a slot your Google Calendar has free and is invited with a Meet link.

Three keywords for jewellery reels

1. PRICE on single-piece reels, with "cost", "rate" and "kitne ka hai" as variants. 2. CATALOGUE on collection reels, sending the PDF; "catalog" and "catalouge" are matched because typos are handled. 3. CUSTOM on bridal or made-to-order reels, sending the consultation booking page.

Different keywords on the same reel can send different replies, so one reel can serve all three.

A DM script for a jewellery brand

"Hi! The jhumkas from the reel are ₹1,850, 92.5 silver with 18k gold plating, 4.2 cm drop, hallmarked. Order here with free insured shipping: [checkout]. Want to see how they look on a video call before buying? Book a 15-minute try-on: [booking link]. Is this for yourself or a gift?"

Weight, purity and hallmarking in the first line do more for trust than any adjective. Replies land in the Viralyze Inbox with the original comment attached, within Instagram's 24-hour window, and the buyer becomes a contact tagged with the reel.

Why state the price in the DM rather than asking them to call?

Because the price is what they asked for. The automation answers the question immediately; the try-on call is the optional next step for people who need reassurance. The per-automation funnel then shows comments, matched, delivered, clicked and purchased, so you can see whether stating the price openly moved more people to checkout than the old "DM for price" approach.

Use the follow-gate on CATALOGUE only. A catalogue is worth a follow, and the app nudges politely up to three times before sending anyway; existing followers get it at once.

How do you handle festive rush and stock limits?

Schedule a Dhanteras automation in advance to go live on a date, and set auto-pause after a number of DMs that matches your stock of that piece. Pause CUSTOM when the karigar's queue is full and resume later with one tap.

Everything runs on the official Instagram API; you log in on Meta's own screen, and nothing is posted to your feed. The home screen tracks DMs sent, clicks and revenue over 7, 30 or 90 days, and lists top reels by DMs so you know which designs to shoot more of.

Frequently asked questions

**Can we show different prices for silver and gold versions?** Yes. List them as separate products or variants, each with its own checkout.

**Does a video try-on need any extra tool?** No. Connect Google Calendar once and online bookings carry a Meet link automatically.

**Is customer data safe?** Viralyze is DPDP Act compliant, does not sell personal data, and the brand remains the data fiduciary.

Start the 7-day free trial of Viralyze, no card needed, and let "price?" comments get a real answer in a second.