Instagram Auto DM for Gyms and Studios: Keywords, DM Scripts and What to Sell
Gym reels pull in "monthly fees?", "do you have a ladies batch?" and "is there a free trial?" by the dozen, and the front-desk team answers them hours later, if the comment is seen at all. An Instagram auto DM for gym and studio accounts replies privately with the timetable, the price list or a trial-class booking page the moment someone comments a keyword. The Viralyze app handles the DM, the booking and the payment, and tells you which reel brought the member.
Why do gyms lose leads in the comments?
Because the comment is a question and the answer is a conversation nobody has time for. A keyword DM delivers the timetable and the trial booking in about a second, before the viewer scrolls on.
The public reply "Sent you our timetable 💪" is rotated between variations so the thread looks alive rather than automated.
Keyword ideas for a gym, CrossFit box or yoga studio
- "TRIAL" on class reels. The DM sends a booking page for a free or paid trial class.
- "FEES" on facility tour reels. The DM sends the membership price list as a PDF with the join link.
- "TIMETABLE" on batch-announcement reels. The DM sends the weekly schedule and the trial link.
Viralyze matches keywords regardless of case and handles Hinglish, so "fees kitni hai" triggers the FEES reply. Each keyword sends its own message.
A DM script for a studio with batches
"Hey! Thanks for checking us out. Our weekly timetable is in the PDF below: strength at 6 AM and 7 PM, yoga at 8 AM, and a women-only batch at 11 AM. Book a trial class on the page below, pay ₹199 by UPI, and that amount is adjusted against your first month if you join. Bring water and a towel; we will send a WhatsApp reminder the evening before."
Long messages become a downloadable PDF automatically, so the full timetable fits in the DM.
Setting it up for a membership drive
1. In the Viralyze app, build the booking link with a trial-class service and the membership options. 2. Pick the transformation reel and add keywords TRIAL, JOIN, FEES. 3. Paste the script; attach the booking page to TRIAL and the price-list PDF to FEES. 4. Connect the studio's Google Calendar so class times and trainer leave block slots. 5. Schedule the automation to start on the first of the month and auto-pause after 30 days.
What should a gym or studio sell?
A service menu that mirrors the price board at the desk:
- Trial class, in person
- Monthly membership
- Quarterly membership
- Personal training: 45-minute session, with an add-on "diet consultation"
- Online: a 30-minute form-check call over Google Meet
- A recorded home-workout programme as an online course
Members pick a main service and add-ons together, and price and duration combine automatically. Payments go through UPI, cards or net banking via an RBI-authorised aggregator at 0% platform fee, with weekly payouts to the studio's bank. Every trial booking becomes a contact tagged by source, exportable to CSV for the front desk.
Is auto DM allowed for a gym's Business account?
Yes. Viralyze is a Meta Tech Provider built on the official Instagram API. It sends one private reply per comment within 7 days, as Instagram permits, and only to people who commented your keyword or replied to a story. You log in on Meta's own screen, the app never sees your password, and nothing is posted to your feed.
Frequently asked questions
**Can several trainers have their own calendars?** You choose which Google Calendars block slots and where bookings go, so a shared studio calendar or trainer calendars both work.
**Can we let members cancel a trial up to a day before?** Yes. You decide whether customers can cancel themselves and until when, and refunds go back automatically.
**How do we know which reel brought the most trials?** The home screen shows top reels by DMs, and each automation has its own comments-to-sign-up funnel.
Start the 7-day free trial of Viralyze, no card needed, and let your next class reel fill the trial slots.