Instagram Auto DM for Freelance Writers: Keywords, DM Scripts and What to Sell

Writers on Instagram post hook formulas, email teardowns and "before and after" copy edits, and the comments fill with "can you write for my brand?", "samples?" and "how do I start freelancing?". An Instagram auto DM for freelance writer accounts answers each one privately with a portfolio PDF, a swipe file or a booking link the moment a keyword is commented. Viralyze tracks whether the PDF was opened, which is useful when you follow up.

Why do writers get two kinds of comments?

Because the audience is split: half are potential clients, half are aspiring writers. One keyword cannot serve both, but two can.

Set "SAMPLES" for clients and "SWIPE" for writers. Viralyze sends a different reply for each from the same reel, so neither group gets a message meant for the other.

Keyword ideas for a copywriter or content writer

• "SAMPLES" on teardown reels. The DM sends a 6-page portfolio PDF and a booking link for a 20-minute scoping call.
• "SWIPE" on hook-formula reels. The DM sends a swipe file as a lead magnet that collects an email.
• "COURSE" on "how I landed my first client" reels. The DM links a recorded course checkout.

Keywords are not case-sensitive, and Viralyze handles Hinglish and typos, so "sampls" and "samples bhejo" both work.

A DM script for a B2B copywriter

"Hi! My recent samples are in the PDF below: two SaaS landing pages, an email sequence for a D2C skincare brand, and a founder newsletter. I write website copy, email sequences and long-form content for B2B and D2C brands. If you have a project in mind, book a free 20-minute scoping call and I will send a quote within a day of the call."

Because the message is long, it becomes a downloadable PDF with open tracking automatically.

Setting it up on a posting day

1. Open the Viralyze app and pick the reel. 2. Add SAMPLES, PORTFOLIO and WORK as keywords with the client script and the booking page. 3. Add SWIPE as a second keyword with the lead magnet. 4. Run the live tester with "samples?" and "swipe file pls" to confirm each route. 5. Turn it on and check the per-automation funnel after a week.

What should a freelance writer sell?

Writers earn from services first, products second, and the app supports both at 0% platform fee:

• Bookings through a service menu: "20-minute scoping call" free, "60-minute copy review" paid upfront by UPI or card, with an add-on "rewrite of one page".
• Digital downloads: a swipe file, a pitch template pack, a rate-card template.
• An online course: a recorded "first ₹50,000 as a freelance writer" series.

Google Calendar blocks slots two-way so a client call never lands during a deadline, and WhatsApp reminders reduce no-shows. Every lead, whether a scoping call or a swipe-file email, sits in one contacts list tagged by source, exportable to CSV.

Does Instagram allow a writer to automate DMs?

Yes. Viralyze is a Meta Tech Provider built on the official Instagram API. It replies once per comment within 7 days, as Instagram permits, and only to people who commented a keyword or replied to a story. You sign in on Meta's own screen, the app never sees your password, and nothing is posted to your feed.

Frequently asked questions

**Can I update the samples PDF without changing the keyword?** Yes. Edit the automation's message and the same keyword starts sending the new version.

**Can I reply to a client's follow-up about budget from the app?** Yes. Replies land in the Inbox with the original comment as context, and you can answer within the 24-hour window.

**What if a client wants to pay a retainer?** Sell a fixed monthly item through the shop checkout; payouts reach your bank weekly.

Start the 7-day free trial of Viralyze today, no card needed, and let your next teardown reel send the samples for you.