Instagram Auto DM for Freelance Designers: Keywords and What to Sell

A logo reveal reel or a before-and-after brand refresh pulls in "rates?", "do you do packaging?" and "how do I hire you?" comments, usually while you are mid-project for another client. An Instagram auto DM for freelance designer accounts sends your package PDF and a discovery-call link privately the second someone comments a keyword. Viralyze also sells your templates and books your calls, so the whole client pipeline runs from one app.

Why should a designer not post rates publicly?

Because a public rate invites comparison without context, and a private DM lets you explain scope first. The keyword route gives interested people the package sheet while keeping the thread clean.

The public reply "Sent you my packages 🎨" also tells other viewers you are open for work, which a portfolio reel alone does not say.

Keyword ideas for a design freelancer

• "RATES" on case-study reels. The DM sends a packages PDF with starting prices and a discovery-call link.
• "TEMPLATE" on reels showing your social-media kits. The DM links a template pack checkout.
• "AUDIT" on reels critiquing bad branding. The DM goes to a booking page for a paid 30-minute brand audit.

Viralyze matches keywords regardless of case and handles typos, so "rate card?" and "ratess" both trigger. Each keyword gets its own reply, link and attachment.

A DM script for a brand identity designer

"Hi, thanks for asking! My packages are in the PDF below: Logo Essentials, Brand Identity, and Identity plus Packaging, with starting prices and timelines. The fastest next step is a free 20-minute discovery call where I learn about your business and tell you which package fits. Pick a slot below and you will get a Google Meet invite. I take two new clients a month."

The packages PDF is generated automatically from a long message, and you can see who opened it.

Setting it up between client calls

1. In the Viralyze app, pick the reel that gets the most "rates?" comments. 2. Add keywords RATES, PRICE, HIRE. 3. Paste the script and attach the booking page for the discovery call. 4. Connect Google Calendar once so client meetings and deadlines block slots. 5. Turn it on and set auto-pause after 30 days if you are near capacity.

What should a freelance designer sell?

Designers have both services and products, and the app handles each with a checkout at 0% platform fee:

• Bookings with a service menu: "20-minute discovery call" free, "30-minute brand audit" paid, "60-minute consultation" paid, with an add-on "written recommendations". Durations and prices combine when a client picks more than one.
• Digital downloads: Canva kits, icon packs, mockup bundles, with weekly payouts to your bank.
• An online course: "Brand identity from brief to delivery" for junior designers.

Every enquiry, call booking and template buyer becomes a contact with a source tag, exportable to CSV, so you can follow up with people who got the PDF but did not book.

Is auto DM allowed on a Creator account for a freelancer?

Yes. Viralyze is a Meta Tech Provider built on the official Instagram API. It sends one private reply per comment within 7 days, as Instagram permits, only to people who commented a keyword or replied to a story. You sign in on Meta's own screen, the app never sees your password, and nothing is posted to your feed.

Frequently asked questions

**Can I pause enquiries when I am fully booked?** Yes. Pause the automation with one tap, or set auto-pause by date; the state shows as Paused until you resume.

**Can clients pay a deposit for a project through the app?** You can sell a fixed-price item, such as a "project deposit" product, through the shop checkout with UPI or card.

**What if someone comments "RATES" but is a student asking for advice?** Their reply lands in the Inbox with the original comment, and you can answer personally within the 24-hour window.

Start the 7-day free trial of Viralyze today, no card needed, and let your next case-study reel book the discovery call.