Instagram Auto DM for Food bloggers: Keywords, DM Scripts and What to Sell

A food blogger's reel ends, and the comments start: "name?", "where is this?", "list of all 5 please". Replying one by one is a part-time job. An Instagram auto DM for food bloggers answers them all. Set SPOT on the reel in the Viralyze app, and every commenter gets the restaurant name, location and your tracked link in a DM within about a second, while a rotating public reply like "Sent you the address 💌" keeps the thread lively.

What does a food blogger sell?

Food bloggers sell attention twice: to followers who want recommendations, and to brands who want those followers.

To followers:

• A paid city guide, for example "Delhi street food: 60 stalls with timings", as a digital download at ₹249
• A food walk, in person, 3 hours, ₹1,500, booked through a service menu with Google Calendar blocking the dates
• A brunch itinerary PDF as a free lead magnet that collects emails

To brands: a sponsored reel where the keyword DM carries the brand's offer, and the funnel shows exactly how many people clicked.

Three keywords for food reels

1. SPOT on single-restaurant reels. The DM sends name, area, price for two and a map-style smart link with click tracking. 2. LIST on roundup reels like "5 best momos in Dehradun". The DM sends all five, as a PDF if long, with open tracking. 3. WALK on reels shot during a food walk. The DM sends the booking page for the next walk.

Add typo and Hinglish variants such as "naam batao" to each. Matching is not case-sensitive.

A DM script for a food blogger

"Hi! The place in the reel is Sita Ram Diwan Chand, Paharganj, Delhi. Chole bhature around ₹120 a plate, go before 11 AM. Full list of my 60 favourite Delhi stalls is here for ₹249: [checkout]. Planning a trip or do you live here?"

The question gives you a contact note. Replies land in the Viralyze Inbox with the original comment attached, and the person is saved with the source tag of the reel.

Can affiliate and brand links be tracked?

Yes. Smart links carry click tracking, and the link-in-bio page updates itself with tap counts per link. For a sponsored reel, the per-automation funnel shows comments, matched, delivered and clicked, so you can tell a brand "412 people commented, 398 received the DM, 171 clicked" rather than quoting views.

That number is also a cleaner pitch than any media kit, because it measures intent, not impressions.

How do you keep the DMs from feeling robotic?

Two features. AI variations rewrite each DM slightly so no two followers get the identical message, and the public reply rotates between a few lines. Set the follow-gate on LIST, where the PDF is worth a follow, and leave it off on SPOT, where a single address should arrive with no friction.

Setup takes about a minute per reel: pick the reel, add SPOT and its variants, paste the address and link, test with "spot?" in the live tester, go live. Schedule an automation to start with your next post if you batch-film and upload later.

Frequently asked questions

**Can one reel send different DMs for SPOT and LIST?** Yes. Different keywords on the same reel can send different replies.

**Do I need a Facebook Page?** No. An Instagram Business or Creator account is all that is required.

**Are the contacts mine to export?** Yes. Every lead, with its source tag, can be exported to CSV at any time.

Start the 7-day free trial of Viralyze, no card needed, and let "name?" comments answer themselves before the chole gets cold.