Instagram Auto DM for Fashion boutiques: Keywords, DM Scripts and What to Sell

A boutique reel gets "price?", "size M available?" and "how to order?" within minutes of posting, and the owner is usually packing yesterday's orders. An Instagram auto DM for fashion boutiques answers them in about a second. In the Viralyze app, SHOP sends the checkout for the kurta set in the reel, SIZE sends the size chart, and the comment gets a public reply so the next viewer sees the thread is active.

What does a boutique sell through Auto-DM?

Physical products, each with its own checkout page the app makes for you. A reel is about one piece, so the DM should sell that piece.

• Hand-block printed co-ord set, ₹2,499, sizes XS to XL
• Festive kurta with dupatta, ₹3,200
• A "5-piece capsule wardrobe" bundle at ₹8,999
• Pre-order for the Diwali edit, with a ₹1,000 deposit

Payment is by UPI, cards or net banking, the platform fee is 0%, and payouts reach your bank weekly. The same checkout can sit on your link-in-bio page, which shows tap counts per link.

Three keywords for outfit reels

1. SHOP on every product reel, set on "any post", with "price", "link" and "order" as variants. 2. SIZE on try-on reels. The DM sends the size chart as a PDF and the checkout. 3. DROP on story replies during a launch. The DM sends early access to the checkout.

Matching is not case-sensitive and handles typos and Hinglish such as "price kya hai".

A DM script for a boutique

"Hi! The co-ord set from the reel is ₹2,499, available in XS to XL, free shipping across India. Size chart and checkout here: [link]. The fabric is hand-block cotton, so it softens after the first wash. Which size are you thinking? I can tell you how it fits."

The sizing offer is the human bit. Replies land in the Viralyze Inbox with the original comment attached, within Instagram's 24-hour window, and each buyer becomes a contact tagged with the reel.

How do you run a limited drop without overselling?

Use a story-reply automation with auto-pause.

1. Post a story: "30 pieces of the Diwali kurta drop at 8 PM. Reply DROP." 2. In the Viralyze app, choose story replies on that story, keyword DROP, attach the checkout. 3. Schedule it to go live at 8 PM. 4. Set auto-pause after 30 DMs. 5. Test with "drop" in the live tester before 8.

The 31st person gets no link, and no one is sold a piece that does not exist. Tomorrow's restock gets a fresh automation in about a minute.

Should a boutique use the follow-gate?

On SIZE, yes: a size chart is worth a follow, and the app nudges politely up to three times before sending anyway. On SHOP and DROP, no. Someone with a card out should not be asked to do anything else first.

AI variations keep each DM slightly different, which matters when 200 people comment on one reel. The funnel shows comments, matched, delivered, clicked and purchased per reel, so you know which outfit to restock. The home screen totals revenue over 7, 30 or 90 days.

Frequently asked questions

**Can a customer buy two sizes in one checkout?** Each product has its own checkout page; list sizes as variants of the product or as separate items.

**Does the boutique need a Facebook Page?** No. An Instagram Business or Creator account is enough, and there is no flow builder.

**Can I use a discount code for the drop?** Yes. Promo codes are supported at checkout, and the DROP DM can carry the code.

Start the 7-day free trial of Viralyze, no card needed, and let your next try-on reel send the size chart and checkout for you.