Instagram Auto DM for Dermatologists and clinics: Keywords, DM Scripts and What to Sell

A dermatologist's reel about acne scars collects "what should I apply?" comments that cannot be answered responsibly in public. An Instagram auto DM for clinics moves those people to the right place: a consultation. Set ACNE in the Viralyze app, and the commenter receives a short explainer PDF and the clinic's booking page within about a second, with a public reply that says "Sent you the details" rather than a diagnosis.

What does a clinic sell through Auto-DM?

Consultations and procedures, through a service menu that mirrors the reception desk.

• Dermatologist consultation, 20 minutes, in person, ₹1,200
• Video consultation, 15 minutes, Google Meet, ₹900
• Chemical peel session, 45 minutes, ₹3,500 (consultation required first)
• Add-on: skin analysis ₹500

The patient picks a service, pays upfront by UPI or card, gets a WhatsApp reminder, and the slot blocks on the doctor's Google Calendar. Days off work the way clinics need: OPD on alternate days, "after 2 PM" on Saturdays, a conference week blocked as a date range.

A digital product fits too: an "Acne-safe sunscreen checklist" PDF as a free lead magnet that collects an email.

Which keywords should a clinic set?

1. APPOINTMENT as an "any post" keyword, with "book", "slot" and "appointment kaise lu" as variants. The DM sends the booking page. 2. ACNE on acne education reels. The DM sends the explainer PDF and the booking page. 3. PEEL on procedure reels. The DM explains that a consultation comes first and sends the consultation booking.

Matching is not case-sensitive and copes with typos and Hinglish.

A DM script that stays on the right side of medical advice

"Hi, thanks for your comment on the acne scars reel. We cannot suggest products without seeing your skin, but here is a short explainer on scar types and what treatments exist: [PDF]. To get a proper assessment, book a consultation with Dr Mehta here: [booking link]. In-person and video slots are both available."

No diagnosis, no product name, a clear path. Replies land in the Viralyze Inbox with the original comment attached, within Instagram's 24-hour reply window, and the front desk can answer from the app.

Is patient data handled properly?

Viralyze is DPDP Act compliant and does not sell personal data; the clinic is the data fiduciary and the app is the processor. Contacts stay in one list with source tags, exportable to CSV for the clinic's own records. Login is on Meta's own screen through the official Instagram API, and nothing is ever posted to the clinic's feed.

Cancellation rules are yours: allow self-cancellation up to 24 hours before, and refunds go back automatically inside that window.

How does a clinic measure whether reels bring patients?

The per-automation funnel shows comments, matched, delivered, clicked and booked per reel. If the acne scar reel produced 160 matched comments and 22 bookings, and the melasma reel produced 80 and 19, the second topic converts better and deserves more content. The home screen totals bookings and revenue over 7, 30 or 90 days.

Turn the follow-gate off for APPOINTMENT; a patient should never be asked to follow before booking. Use it, if at all, on the free checklist.

Frequently asked questions

**Can two doctors have separate slots?** Connect the calendars that should block slots; list each doctor's consultation as a separate service so patients choose.

**Does the clinic need a Facebook Page?** No. An Instagram Business or Creator account is enough, and there is no flow builder.

**Is there a fee per booking?** No. Plans are flat from ₹199 a month, with a 0% platform fee on consultations paid through the booking page.

Start the 7-day free trial of Viralyze, no card needed, and route comment questions to proper consultations instead.