Instagram Auto DM for Dentists: Keywords, DM Scripts and What to Sell
Smile makeover reels get one comment more than any other: "how much for aligners?". A dentist cannot type a price under every reel, and a receptionist cannot chase sixty DMs. An Instagram auto DM for dentists answers each comment with a cost range and a booking link within about a second. In the Viralyze app, the ALIGNERS keyword sends the FAQ and the consultation page, and every enquiry becomes a contact the clinic can follow up.
What does a dental clinic sell by DM?
A consultation first, because every treatment plan depends on an exam. The booking menu might be:
- New patient check-up and X-ray, 30 minutes, ₹500
- Aligner consultation with scan, 45 minutes, ₹1,000, adjusted against treatment
- Teeth whitening session, 60 minutes, ₹8,000
- Add-on: scaling and polishing ₹1,200
Patients pay by UPI or card upfront, the slot blocks chair time in Google Calendar, and a WhatsApp reminder goes out before the visit. Buffers between appointments are respected, so sterilisation time is never squeezed.
Many clinics find that even a small refundable booking fee, with self-cancellation allowed until 12 hours before, reduces empty chairs more than any reminder call.
Three keywords for dental reels
1. ALIGNERS on before-and-after reels, with "braces", "aligner cost" and "kitna kharcha" as variants. 2. WHITENING on whitening reels, sending the session booking directly. 3. CHECKUP as an "any post" keyword, so any reel can book a first visit.
Matching ignores case and handles typos, so "alingers" works too.
A DM script that answers the cost question
"Hi! Thanks for asking about the aligner reel. Clear aligners at our clinic range from ₹60,000 to ₹1,50,000 depending on how many teeth need to move and for how long; most cases take 6 to 14 months. Exact cost needs a scan. Book the aligner consultation (₹1,000, adjusted against treatment) here: [booking link]. Which area are you in, so I can confirm the nearest branch?"
A range is more useful than "DM for price" and more responsible than a single number. Replies land in the Viralyze Inbox with the original comment attached, within Instagram's 24-hour window, and the receptionist replies from the app.
Will patients find an automated DM off-putting?
Not if it reads like the clinic. AI variations make each message slightly different, and the public reply can be plain, such as "Details sent by DM". The follow-gate should stay off for anything that leads to an appointment; a patient should not be asked to follow before booking.
Everything runs on the official Instagram API as a Meta Tech Provider. The clinic logs in on Meta's own screen, and nothing is posted to the feed. Patient contacts are handled under the DPDP Act with the clinic as data fiduciary.
How do you manage two branches or two dentists?
Use the service menu. List "Aligner consultation, Andheri" and "Aligner consultation, Powai" as separate services, and connect the calendar that should block slots for each. Days off handle a dentist's conference as a date range and a half day as "after 2 PM".
The per-automation funnel shows comments, matched, delivered, clicked and booked, so the clinic can see that the aligner reel books consultations while the whitening reel mostly gets clicks, and plan content accordingly. Contacts export to CSV for the practice management system.
Frequently asked questions
**Can the booking fee be refunded if the patient cancels?** Yes. You decide whether patients can cancel and until when; inside that window the refund goes back automatically.
**Does the automation reply to old comments?** It replies to comments that arrive while it is live, within the 7-day window Instagram allows for a private reply.
**What does it cost a single-chair clinic?** Starter is ₹199 a month or ₹1,990 a year, with unlimited Auto-DMs and bookings at a 0% platform fee.
Start the 7-day free trial of Viralyze, no card needed, and let the next smile reel fill the appointment book.