Instagram Auto DM for Cloud kitchens: Keywords, DM Scripts and What to Sell

Cloud kitchens live on margins, and every order that comes through a delivery app gives a slice away. An Instagram auto DM for cloud kitchens is a way to route the most engaged viewers to a direct order. With the Viralyze app you set DEAL on a reel of the biryani being plated; anyone who comments it gets a pre-order checkout and a promo code within about a second, and the sale carries a 0% platform fee.

What should a cloud kitchen sell directly?

Not the full menu. Direct ordering works for a small set of high-margin, easy-to-prepare items.

• Weekend biryani pre-order, 1 kg, ₹649, pickup or local delivery
• Monthly meal subscription, 20 lunches, ₹3,999
• Party trays (serves 10) with 24 hours notice, ₹2,400
• A branded masala blend or sauce as a physical product, ₹299

Each becomes a checkout page the app makes for you, paid by UPI, card or net banking. Keep delivery-app ordering for everything else; this is about moving your regulars, not replacing the platforms.

Which keywords should a cloud kitchen set?

1. DEAL on your most-watched plating reel, with "offer" and "discount" as variants. The DM carries a promo code such as REEL10, which the checkout accepts. 2. MENU as an "any post" keyword, sending a PDF menu. Long messages become a PDF automatically, with open tracking. 3. SUBSCRIBE on a reel that shows a week of lunch boxes. The DM sends the subscription checkout.

Spelling and case do not matter, and Hinglish like "offer batao" triggers too.

A DM script for a cloud kitchen

"Hey! Thanks for commenting on the dum biryani reel. Order direct this weekend and use REEL10 for 10% off: [checkout]. Slots are limited to 40 kg, first paid first served. Pickup from Koramangala or delivery within 5 km. Veg or chicken?"

The last question is deliberate. Replies arrive in the Viralyze Inbox with the original comment attached, so a cook or manager can confirm veg or chicken counts within Instagram's 24-hour reply window, and each person becomes a contact tagged "biryani weekend".

Can story replies drive flash orders?

Yes, and for a kitchen this is where the quick wins are. Post a story at 4 PM: "20 chicken biryani portions ready by 7, reply YES". Set a story-reply automation on that story with YES as the keyword and the checkout attached.

Then set auto-pause after 20 DMs. The 21st reply is not sent a link to food that has been sold, which protects your reviews. Tomorrow's story gets a fresh automation in about a minute.

How does the kitchen know if this is worth it?

The per-automation funnel shows comments, matched, delivered, clicked and paid for each keyword. If DEAL sends 300 DMs and 45 people order at ₹649, you have a number to compare against the commission you would have paid on the same 45 orders through an app. The Viralyze home screen totals revenue over 7, 30 or 90 days and lists the reels that drove the most DMs, which tells the content team what to shoot next.

Everything runs on the official Instagram API. Login is on Meta's own screen, and nothing is posted to the feed.

Frequently asked questions

**We run three brands from one kitchen. Do we need three subscriptions?** Each Instagram account connects separately; if the brands post from different handles, treat them as separate setups.

**Can the promo code be limited to the DM audience?** Yes. Promo codes are supported at checkout, and because only commenters receive it, the code stays with the people who engaged.

**Is there any commission on direct orders?** No. The platform fee is 0%; plans are flat, starting at ₹199 a month.

Start a 7-day free trial of Viralyze, no card needed, and send your next weekend biryani reel straight to a direct checkout.