Instagram Auto DM for Art Teachers: Keywords, DM Scripts and What to Sell
Process reels of a watercolour wash or a charcoal portrait draw comments like "what paper is that?", "supplies list please" and "do you teach beginners?". Replying to each one by hand means paint dries on the brush. An Instagram auto DM for art teacher accounts sends the supplies PDF, the workshop booking page or the course link privately the moment a keyword is commented. The Viralyze app makes that a one-minute setup.
Why a supplies list is the perfect lead magnet
Every viewer who asks for the materials list is a beginner about to buy supplies, which means they are also about to look for a class.
Send the list as a free PDF, collect their email with it, and mention your beginner workshop in the same message. That is the whole funnel, and Viralyze tracks whether the PDF was opened.
Keyword ideas for an art teacher
- "SUPPLIES" on process reels. The DM sends the materials list as a lead magnet that collects an email.
- "WORKSHOP" on time-lapse reels. The DM goes to a booking page for the next weekend workshop.
- "COURSE" on finished-piece reels. The DM links the recorded course checkout.
Keywords are not case-sensitive, and typos like "suplies" or Hinglish like "list bhejo" still match. Different keywords send different replies from one reel.
A DM script for a beginner-friendly art class
"Hi! Here is the exact supplies list from the reel, with budget and premium options so you can start with about ₹800 worth of materials. I run a 2-hour beginner watercolour workshop every Saturday, in person in Bengaluru and online over Google Meet. Book a seat below and pay by UPI. If you prefer to learn at your own pace, the recorded 6-lesson course is on my shop."
Because long DMs become a downloadable PDF, the supplies list can sit inside the message itself.
Setting it up while the paint dries
1. In the Viralyze app, pick the reel and add keywords SUPPLIES, LIST, MATERIALS. 2. Attach the lead magnet so the email is collected before the PDF. 3. Add WORKSHOP as a second keyword linking the booking page. 4. Test with "supplies pls" in the live tester. 5. Turn it on, and set the public reply to "Sent the list to your DMs 🎨".
What should an art teacher sell?
Art teachers have three natural products, each with a ready checkout in the app:
- Workshops as bookings: a service menu with "2-hour beginner workshop", "4-week foundation course", and an add-on "starter supplies kit" posted to the student. Durations and prices combine automatically.
- Recorded courses: a self-paced series sold at 0% platform fee.
- Physical products: original pieces or prints, with weekly payouts to your bank.
Google Calendar connects once, days off and buffers are respected, and WhatsApp reminders go out before each workshop. All students, whether they bought a kit or booked a seat, sit in one contacts list, exportable to CSV.
Does automated DM work for a small art page?
Yes. There is no follower minimum; you need an Instagram Business or Creator account. Viralyze is built on the official Instagram API as a Meta Tech Provider, sends one private reply per comment within 7 days as Instagram allows, and never posts to your feed. Flat pricing means a small page pays the same as a large one.
Frequently asked questions
**Can I sell the supplies kit and the workshop together?** Yes. Make the kit an add-on in the service menu so students pick both in one booking.
**What if a student comments "SUPPLIES" on a reel from last year?** The DM still goes if that automation is live and the comment is within Instagram's 7-day reply window.
**Can I reply to a student's follow-up question about paper sizes?** Yes. Their reply lands in the Inbox with the original comment as context.
Start the 7-day free trial of Viralyze today, no card needed, and let your next process reel enrol the class.