Instagram Auto DM for Architects: Keywords, DM Scripts and What to Sell
Architecture reels draw a mixed crowd: plot owners asking "what would this cost to build?", students asking "which software?", and fellow architects asking for the floor plan. An Instagram auto DM for architects lets you answer each group differently from one reel. In the Viralyze app, FEES sends the client guide, LEARN sends the student material, and both groups become contacts with different tags.
What does an architecture studio sell by DM?
Two audiences, two menus.
For clients, the first paid step:
- Site feasibility call, 45 minutes, Google Meet, ₹3,000
- Site visit and brief, 2 hours, in person, ₹8,000
- Add-on: zoning and FSI check for the plot ₹2,500
For students and young architects, digital products at 0% platform fee:
- "Portfolio that gets hired" PDF, ₹399
- A recorded "Revit for small practices" course, ₹2,499
- Portfolio review, 30 minutes on Google Meet, ₹999
All bookings use one service menu; the client picks and pays upfront by UPI or card, and Google Calendar keeps your site days clear.
Three keywords for an architect's reels
1. FEES on built-project walkthroughs. The DM sends a scope-and-fee guide explaining stages and typical percentage-based fees for your studio, as a PDF with open tracking. 2. PLAN on reels that show a floor plan animation. The DM explains that plans are project deliverables, and offers the feasibility call instead, which turns a freebie request into a lead. 3. LEARN on process or software reels. The DM sends the student checkout.
Variants like "fee structure", "charges" and "kitna charge" are matched regardless of case or typos.
A DM script that qualifies a plot
"Hi, thanks for your comment on the Alibaug farmhouse. Our fee guide with stages and inclusions is here: [PDF]. If you have a plot and want to know what is feasible on it, book a 45-minute feasibility call: [booking link]. Where is the plot and roughly what size?"
Those two questions decide whether the project is a fit before any drawings are discussed. Replies arrive in the Viralyze Inbox with the original comment attached, within Instagram's 24-hour window, and the person is saved as a contact tagged "Alibaug".
Does automation feel wrong for a professional practice?
Not if the DM is written the way you would write it. AI variations keep each message slightly different, so it reads as a reply rather than a broadcast, and the public comment reply can be something restrained like "Details sent by DM". Nothing is posted to your feed, you log in on Meta's own screen, and the app runs on the official Instagram API.
Leave the follow-gate off for FEES; a potential client should not be asked to follow first. Turn it on for LEARN, where a free resource is worth a follow.
How do you keep client and student leads apart?
Source tags. Every contact carries the keyword and reel it came from, so the contacts list filters into "FEES" and "LEARN" without any manual sorting, and exports to CSV for your studio's records. The funnel per automation shows comments, matched, delivered, clicked and booked, which tells you whether farmhouse reels or apartment reels bring the enquiries you want.
Setup takes about a minute per keyword: pick the reel, type the keywords, write the DM, attach the PDF or booking page, test with "fees?" in the live tester, go live.
Frequently asked questions
**Can I schedule the automation to start when a project reel goes live?** Yes. Choose "start with your next post", or set a date and time.
**Will a feasibility call put a Meet link on the client's calendar?** Yes. The client is invited to the Google Calendar event with a Meet link for online sessions.
**What happens if a client cancels a paid call?** You set whether cancellation is allowed and until when; inside that window the refund goes back automatically.
Start the 7-day free trial of Viralyze, no card needed, and let your next walkthrough reel sort clients from students on its own.