How to Use Analytics to Double Your DMs Next Month

Doubling your DMs is rarely about posting twice as much. It is about finding the two reels that did most of the work last month and making four more like them. The numbers to do this are already in the Viralyze app: top reels by DMs, the per-automation funnel and the 30-day range. Here is a monthly routine that uses them.

Which analytics actually predict DMs?

Comments, matched and top reels by DMs. Likes and views are too far from the action. A reel with 20,000 views and 15 DMs is weaker, for this purpose, than a reel with 4,000 views and 90 DMs.

Set the home screen to 30 days and write down three things: total DMs sent, the top three reels by DMs, and the comments-to-matched ratio on each of those reels.

Step one: copy the winners

Look at the top three reels by DMs and describe what they have in common. A tarot reader might find that all three were "pick a card" reels with the keyword "CARD", while her explainer reels barely triggered anything.

The plan for next month is then obvious: more pick-a-card reels, same keyword, and the explainers become stories instead.

Step two: fix the matching leak

The funnel for each automation reads comments, matched, delivered, clicked, signed up. If a reel got 400 comments and only 250 matched, 150 people typed something other than your keyword.

Open the comments and read what they wrote. If they typed "card pls", "which card" and "mera card", add those phrases. Viralyze keywords are not case-sensitive and handle Hinglish and typos, but they still need the word to be on the list. This one change often adds 30 percent to DMs without a single new post.

Does the public reply increase DMs?

Yes, because it teaches the next viewer what to do. When a thread shows "Sent you a DM 💌" under a dozen comments, new viewers understand that commenting gets a reply and join in.

Turn it on for every automation and let the app rotate the variations so the thread looks natural.

Step three: widen the trigger

If your keyword only works on one reel, you are capping DMs at that reel's reach. Switch the winning keyword to the "any post" trigger so it works on everything you publish this month.

Then add a story-reply trigger with the same word. A tarot reader posting a daily card story with "reply CARD" collects DMs from people who never scroll to the reels tab.

A monthly routine in five steps

1. On the first of the month, set the range to 30 days and note total DMs sent. 2. List the top three reels by DMs and name the shared format. 3. Open each funnel and add any unmatched comment phrases to the keyword list. 4. Move the winning keyword to the any-post trigger and add a story trigger. 5. Plan the month's reels around the winning format, and check the 7-day range every Monday.

The target is a 30-day DMs-sent number that is twice last month's, and the 7-day check tells you by week two whether you are on pace.

Frequently asked questions

**Does the funnel show data for story-reply automations too?** Yes. Each automation has its own funnel regardless of whether the trigger is a post comment, any-post comment or story reply.

**Can I see which commenters became contacts?** Yes. Every DM conversation becomes a contact with a source tag, and the list exports to CSV.

**What if my top reel is months old?** Keep its automation live if comments still arrive, and remake the same idea with a fresh hook so new viewers see it.

Start the 7-day free trial of Viralyze, no card needed, and run the first month-end review on your own reels.