How to Track Which Bio Link Gets Tapped Most
To track which bio link gets tapped most, you need a bio page that counts taps per row rather than a single click total for the whole page. Instagram's own insights only tell you how many people tapped the bio link overall, not which row they chose afterwards. A link-in-bio page built in Viralyze shows a tap count beside every link, and smart links carry click tracking wherever you place them, so you can see the row-by-row picture without a spreadsheet.
Does Instagram show which bio link people tap?
No. Instagram Insights reports "website taps" for your profile as one number. It cannot see what happens on the page you link to, so it cannot tell you whether people chose your course, your booking page or your free guide.
That is why the counting has to happen on the page itself. The page is yours; the taps on it are yours to measure.
How to track bio link taps step by step
1. Build your bio page in a tool that reports per-link taps. In Viralyze, the link-in-bio page updates itself with tap counts for each row. 2. Give every row a distinct destination. If two rows point to the same place, you cannot tell them apart. 3. Leave the page alone for seven days so the numbers mean something. 4. Open the page and compare rows. Note the top two and the bottom two. 5. Move the top row up if it is not already first; remove or rewrite the bottom row. 6. Repeat weekly. Treat it like checking your reel views.
The whole routine takes five minutes once a week.
What do tap counts actually tell you?
They tell you what your audience wants from you right now, which is often different from what you assumed. A creator who thinks of herself as a course seller may find that her free template gets five times the taps of her course row.
Read the numbers in pairs:
- High taps, low sales: the row is interesting but the page behind it is not convincing, or the price is a surprise. Fix the destination.
- Low taps, decent sales: the row is hidden or poorly worded. Move it up or rename it.
- Low taps, no sales: remove it.
A concrete example: comparing three rows over 30 days
Take a personal finance creator with three rows: a free SIP calculator sheet, a ₹1,499 budgeting workshop, and a "Work with me" enquiry link. After 30 days the Viralyze page shows the calculator row with the most taps by a wide margin, the workshop in second place and the enquiry row barely touched.
The decision writes itself. The calculator stays at the top and keeps collecting emails. The workshop row is rewritten from "Budgeting Workshop" to "Budget in 60 minutes, live on 2 Nov, ₹1,499" and moved to second. The enquiry row is replaced with a booking page for a paid 30-minute consult, because a priced booking usually gets more serious taps than a vague contact form.
Can you track links outside the bio page too?
Yes, with smart links. A smart link is a tracked link you can paste anywhere: in an Auto-DM, in a story sticker, in a newsletter. Each one reports clicks separately.
This closes the loop. If you send the same workshop link by Auto-DM under a reel and also keep it on the bio page, you can compare the two sources. The home screen in Viralyze adds link clicks to DMs sent, follower growth and revenue over 7, 30 or 90 days, so the bio page numbers sit next to everything else.
Frequently asked questions
**Why is my Instagram "website taps" number higher than my bio page taps?** Some visitors open the page and leave without choosing a row. The gap between the two numbers is a sign your top row needs a clearer offer.
**Can I see taps for a link I removed?** The count stays with the link in your account, so you can compare a removed row with its replacement later.
**Is tap tracking available on the cheapest plan?** Yes. Smart links with click tracking and the link-in-bio page are part of the Starter plan at ₹199 a month.
Start your 7-day free trial of Viralyze today, no card needed, and find out which of your bio links is really earning its place.