How to Send a Product Checkout Link by Instagram DM Automatically

To send a product checkout link by Instagram DM automatically, give the product a checkout page, attach that page to a keyword automation, and turn it on. Someone comments BUY under your reel, and about a second later the checkout is in their inbox with UPI, card and net banking options. The Viralyze app creates the checkout page for each product you add and charges 0% platform fee, so the DM and the sale happen in one place.

This works for physical goods, digital downloads and 1:1 sessions alike; the difference is only what the checkout delivers.

What do I need before the DM can send a checkout?

A product in the shop. Add it with a name, price, description and a photo, and choose its type: physical product, digital download, online course or 1:1 session. A checkout page is generated for you.

For a physical product, that page collects the delivery address at payment. For a download, it delivers the file on payment. Payouts arrive in your bank weekly.

How do I connect the checkout to a comment keyword?

1. Create a new automation on the reel showing the product. 2. Add keywords: BUY, ORDER and a natural phrase like "price?" if you want price-askers to get the page too. 3. Choose the product checkout as the DM content. 4. Write one line above it, for example "Here is the checkout for the set you asked about." 5. Turn on a public reply such as "Sent you the link 💌". 6. Test with "buy", "ORDER pls" and "price??" in the live tester, then switch it on.

If the reel shows more than one product, give each its own keyword and its own checkout.

A worked example: a candle maker's festive box

A small candle brand posts a reel unboxing a Diwali gift set priced at ₹1,249. Caption: "Comment BOX to order." Keywords: BOX, ORDER, "box chahiye".

The DM reads, with AI variations: "Thanks! The festive box is ₹1,249 with free shipping across India. Order here: [checkout page]. Ships within 3 days." Payment by UPI is the most common choice among her buyers, and her Viralyze home screen shows revenue from that reel over the next 30 days.

She sets the automation to auto-pause after 150 DMs, which is her stock limit for the batch.

Can I handle "how much?" comments with the same automation?

Yes. Many comments on a product reel are price questions rather than purchase intent. Add PRICE as a keyword on the same automation and point it to the same checkout, since the page shows the price. Or give PRICE a separate reply with the price in text plus the checkout link, so the person does not have to tap to find out.

Many creators set their automation on "PRICE" comments for exactly this reason: the DMs go out while they are busy shooting the next reel.

What happens after the DM is sent?

The commenter opens the checkout, pays, and gets a confirmation. You see the order, the contact is saved with the reel as source, and the funnel for the automation shows comments, matched, delivered and clicked.

If a buyer replies to the DM with a question, it lands in the Inbox with the original comment attached. Answer within the 24-hour window and the order usually follows.

Frequently asked questions

**Does the buyer need an account on any platform?** No. The checkout page opens in a browser, takes payment and collects delivery details without a sign-up.

**Can I offer cash on delivery?** Payment is taken upfront through an RBI-authorised aggregator by UPI, card or net banking; cash on delivery is not part of the checkout.

**Can I put the same checkout in my bio too?** Yes. Add the product page to your link-in-bio page, which shows tap counts per link so you can compare bio against DM sales.

Start your 7-day free trial of Viralyze, no card needed, and put your next product one comment away from checkout.