How to Sell Presets and LUTs on Instagram
Presets and LUTs sell on Instagram because the proof is visual: one swipe from flat footage to graded footage and the viewer wants the same look. The sale fails when the buyer has to ask "how do I get it?" and wait. Viralyze removes the wait: the reel triggers a DM with the checkout page, payment is by UPI or card, and the ZIP downloads the moment it clears.
This article covers packaging the files, naming and pricing packs, what the reel and DM should say, and selling across a growing catalogue.
How should I package presets and LUTs for sale?
As one ZIP per pack, with an install guide inside. A photographer's pack holds DNG or XMP files for Lightroom; a videographer's pack holds CUBE files for the editing app. Add a one-page PDF with install steps for phone and desktop, because most support questions are installation questions.
Name the files inside the ZIP clearly: "Warm Street 01.dng", not "preset_final_v3". The buyer will see those names inside Lightroom for years.
How do I list a pack and take payment?
Upload the ZIP as a digital download and set a price. In the Viralyze app:
1. Open Shop and add a product. Choose digital download. 2. Upload the ZIP and a few before-and-after images in the description. 3. Set the price in INR. International buyers pay by card; a large share of preset buyers are outside India, so this matters. 4. Save. The pack has a checkout page at a shre.pro link. 5. Add it to your link-in-bio page, which shows tap counts per link.
Payment goes through an RBI-authorised aggregator at 0% platform fee, with weekly payouts to your bank.
What should the reel and DM say?
The reel is a before-and-after with the pack name on screen; the DM names the pack, the price, and the instant download. A concrete example for a travel videographer selling "Monsoon Teal", a pack of 8 LUTs at ₹499:
Reel: raw drone footage of a wet Goa road, then the graded version, then the text "Monsoon Teal, comment TEAL". Keywords: "TEAL", "lut", "preset", "lut bhejo". DM: "Here is Monsoon Teal, 8 LUTs for mobile and desktop, ₹499. Pay by UPI or card and the ZIP downloads instantly, install guide included." Public reply: "Sent 💌", rotated between variations. The live tester in setup lets you type "which lut??" and confirm it triggers before the reel goes live.
Should I use a follow-gate on preset reels?
Yes for a cheap or free pack, no for an expensive one. A free "starter preset" with a follow-gate is a common way to grow a photography account: the commenter is asked to follow, nudged up to three times, then gets the link; followers get it immediately.
For a ₹1,499 master pack, skip the gate so nothing slows the buyer. You can run both from the same account: a free starter pack on one keyword and the paid pack on another, with different replies per keyword.
How do I sell across many packs?
Give each pack its own reel, keyword and checkout page, and compare funnels. Viralyze shows comments, matched, delivered, clicked and signed up per automation, so you learn which looks sell: a moody pack might out-earn a bright one despite fewer views.
Every buyer lands in your contacts list with a source tag. When you release a new pack, past buyers are the first audience: a story with a "NEW" keyword and a story-reply trigger reaches them cheaply. Export the list to CSV if you want it in a spreadsheet.
Frequently asked questions
**Can I sell a bundle of all my packs at a discount?** Yes. Create a separate product with every ZIP inside at the bundle price, and use a promo code if you want a time-limited launch offer.
**What if a buyer cannot install the preset?** Reply from the Inbox, where their purchase and original comment are visible; the install PDF inside the ZIP answers most cases in advance.
**Do I need a website or a Linktree-style page?** No. The link-in-bio page in Viralyze lists every pack with its checkout, and the Auto-DM sends the right pack from each reel.
Start your 7-day free trial of Viralyze, no card needed, and put your first preset pack on sale today.