How to Sell a Masterclass Recording on Instagram

A live masterclass sells once. The recording can sell for months, to everyone who asked "will there be a replay?" and everyone who discovers you later. Listing the replay properly turns a one-off event into a product, and the Viralyze app makes that a short job: upload the recording as a course, set a price, and let a keyword send the link.

This guide covers how to package the replay, price it, and keep selling it from new reels.

What makes a replay worth paying for?

Editing and structure. A raw two-hour recording with ten minutes of "can everyone hear me?" is hard to sell. A replay split into chapters with the Q&A trimmed and the slides attached is a product.

Package it as:

• The recording cut into 4 to 8 chapters by topic
• The slide deck or workbook as a PDF
• A short "start here" note explaining what the session covered
• Any templates or checklists you showed on screen

Upload all of this as a single online course product in Viralyze so buyers get everything after one payment.

How do you price the recording against the live ticket?

Lower than the live price, because buyers do not get to ask questions, but not so low that it undercuts the next live session. If the live masterclass was ₹1,499, the replay might sit at ₹699 to ₹999.

Set it up like this:

1. Add an online course product and upload the chaptered recording and PDFs. 2. Write the description as a chapter list with timestamps. 3. Set the price. GST is included where applicable; international buyers see USD. 4. Add the replay to your link-in-bio page. 5. Set a keyword on the post announcing the replay.

There is no platform fee, so the replay price is yours before payment processing, and payouts arrive weekly.

How do you reach the people who missed it?

With a comment keyword on a clip. Post a 45-second moment from the masterclass, the part where people in the room nodded, and say "comment REPLAY for the full recording". The Auto-DM sends the checkout link in about a second.

For a personal finance creator, the DM could say: "Here is the Tax Planning for Freelancers masterclass replay. 1 hour 40 min in 6 chapters, plus the deduction checklist PDF. ₹799, UPI or card, instant access." Replies with questions land in the Inbox with the clip as context.

Post a new clip every couple of weeks, each with the same keyword, so the replay keeps selling without a new launch.

Can you offer the replay to people who attended live?

Yes, and it is a good idea. Create a second keyword, ATTENDED, that sends a free lead magnet link to a replay page, or a discounted checkout. Different keywords can send different replies within the same automation. Attendees who already follow you get the link straight away without a follow-gate.

If the replay is free for attendees, use the lead magnet that collects an email so you can invite them to the next session.

What do the numbers tell you?

The per-automation funnel shows comments, matched, delivered, clicked and signed up for each clip. If one clip drives far more comments, that topic deserves its own future masterclass.

The home screen in Viralyze shows revenue over 7, 30 and 90 days and top reels by DMs, so you can see which clips keep the replay selling months after the live date. Every buyer is a contact with a source tag for your next announcement.

Frequently asked questions

**Where do buyers watch the recording?** On the course page hosted for them after checkout; no app or account creation is needed on their side.

**Can I sell the replay only for a limited time?** Yes. Set auto-pause on the automation after a number of days or on a date, then reopen it when you post the next clip.

**Should I remove attendees' faces or names from the recording?** If attendees were on camera or named in the Q&A, trim or blur those parts before selling, or get their permission.

Start your 7-day free trial of Viralyze today, no card needed, and let your last masterclass keep paying you.