How to Run One Keyword Across Every Post You Publish
You can run one keyword across every post you publish by choosing the "any post" trigger instead of picking a single post. Set the keyword once, write the DM once, and every new reel, carousel or photo you publish from then on will answer that keyword automatically. In Viralyze this is one automation, not one per post, and it is included on the Starter plan.
This guide covers when the any-post trigger beats per-post automations, how to set it up, and how to keep it from going stale.
When should you use an any-post keyword?
When you have one evergreen offer that every post could point to. A freelance designer with a portfolio PDF, a nutritionist with a free starter plan, a coach with a discovery-call booking page: these do not change from post to post, so the keyword should not either.
Use per-post automations for things that are specific to one piece of content, such as a product shown in one reel or a limited launch.
How do you set it up?
1. Create a new automation and choose "comments on any post". 2. Add the keyword and a few spellings. A personal finance creator might use "SHEET", "sheet pls" and "sheet bhejo" for a budgeting spreadsheet. 3. Write the DM and attach the file, link or page. 4. Decide whether the follow-gate is on. For an evergreen freebie, many creators turn it on to grow followers over time. 5. Test with a sample comment and switch it Live.
It will not touch posts published before you turned it on unless they receive comments within the 7-day window; it attaches to new posts automatically.
Can an any-post keyword run alongside per-post keywords?
Yes. The evergreen word runs in the background on every post, and specific posts can carry their own extra keywords with different replies.
For the finance creator, "SHEET" might run everywhere while a reel about a new course also carries "COURSE" with its own checkout DM. Both are listed separately in the app with their own funnels.
How do you mention the keyword in every post without sounding repetitive?
Make it part of your sign-off. "Comment SHEET if you want my budgeting template" can close every reel in the same tone a presenter closes a show. Viewers learn it and start commenting before you say it.
Vary the public reply so the comment threads do not look identical. Viralyze rotates the public reply between the variations you set, and applies AI variations to the DM itself.
How do you keep an evergreen automation from going stale?
Schedule and pause. You can set the automation to auto-pause after a number of days, a number of DMs or on a date, which is useful if the freebie gets a refresh every quarter. When you update the spreadsheet, edit the automation and the next commenter gets the new version.
Check the funnel monthly. If comments are steady but clicks drift down, rewrite the DM. If matched drops, a new spelling is probably needed.
What do you learn from running one keyword everywhere?
Which posts produce demand. Because the keyword is constant, the home screen's "top reels by DMs" list becomes a clean comparison of content, not of offers. The reel that produced the most SHEET requests is the topic to make more of.
Every requester is saved as a contact with the post as their source, and the full list exports to CSV whenever you need it.
Frequently asked questions
**Does the any-post trigger include stories?** No, stories have their own trigger. Set up a second automation for story replies if you want the same keyword there.
**Will it reply on a post where I forgot to mention the keyword?** Yes, if someone comments it. It is attached to every post regardless of the caption.
**Can I exclude one specific post from the any-post keyword?** Pause the any-post automation around that post's launch, or give the post its own keyword so the reply is relevant.
Start a 7-day free trial of Viralyze, no card needed, and set one keyword that works on everything you publish from now on.