How to Reply to 200 'Price?' Comments Without Typing a Single DM

Two hundred "price?" comments is a good problem that becomes a bad one if nobody answers them. The fix is a keyword automation: set PRICE as the trigger, write the reply once, and let every matching comment receive the price list, checkout or booking page by DM. Viralyze does this in about a second per comment and records each person as a contact, so the two hundred enquiries become a list rather than a backlog.

Here is how to set it up, what to send, and how to handle the ones who want to talk.

Why do price comments go unanswered in the first place?

Because they arrive all at once, usually when you are busy. A reel takes off at 11pm, the comments pile up overnight, and by morning the first fifty people have moved on. Replying by hand means copying the same message two hundred times and still missing some.

The founder of Viralyze built the app after watching creators lose sales exactly this way, with "price?" and "link?" comments left hanging.

How do you set up the PRICE keyword?

1. Create an automation on the post or reel where the enquiries are coming in. If it is already live, comments from the last 7 days can still be answered. 2. Add keywords: "PRICE", "price?", "cost", "kitna", "price batao", "rate". 3. Write the DM. Either state the price plainly with a checkout link, or attach the product page. 4. Turn on a public reply such as "Sent the price in your DM" so other viewers know what to do. 5. Test with "Price??" and "kitne ka hai" in the live tester, then go Live.

A saree reseller might write: "The handloom cotton saree is ₹1,850 with free shipping. Tap below to order, UPI accepted." The checkout page carries 0% platform fee.

Should you send the price or make them ask again?

Send the price. Hiding it behind "DM for price" is the behaviour that created the backlog. People who see the number and the checkout in one message either buy or leave, and both outcomes are fine.

If you sell at different tiers, use separate keywords. "PRICE" can send the standard page and "BULK" can send wholesale terms.

What happens to people who reply with questions?

Their replies land in one Inbox in Viralyze with their original comment shown, so you know which product they asked about. You answer from the app or in Instagram within the 24-hour window.

This is where the two hundred becomes manageable. Most people got what they needed from the DM. The twenty who reply are the warm ones, and those are worth your typing.

How do you stop the automation when stock runs out?

Set an auto-pause after a number of DMs, after N days, or on a date. When the saree sells out, the automation stops sending the checkout, and you can edit the DM to say "sold out, comment RESTOCK to be notified" with a lead magnet that collects an email.

Every email and DM lead is tagged with its source and can be exported to CSV when the restock arrives.

Does it work on story replies too?

Yes. Post the product on a story with "Reply PRICE", set the trigger to story replies, and the same DM goes out. Omkar Gunjal, for example, runs his automation on PRICE comments and the DMs go out while he is shooting.

Frequently asked questions

**Will it reply to someone who writes "what's the price" instead of just PRICE?** Yes. The keyword only needs to appear in the comment, and matching is not case-sensitive.

**Can the DM include the price and a UPI payment option?** Yes. Attach a checkout page from your shop; it accepts UPI, cards and net banking through an RBI-authorised aggregator.

**Can I see how many price enquiries turned into orders?** Yes. The automation funnel shows delivered, clicked and signed up, and the home screen shows revenue over 7, 30 or 90 days.

Start a 7-day free trial of Viralyze, no card needed, and answer your next two hundred price comments before you wake up.