How to Auto DM Your Course Link From a Reel

To auto DM your course link from a reel, set a keyword on that reel and attach the course checkout page as the DM. When someone comments COURSE, the enrolment page lands in their inbox in about a second, and they can pay by UPI, card or net banking. In the Viralyze app the course checkout is built in at 0% platform fee, so the DM, the sale and the revenue number all sit in one place.

Reels bring the attention; the DM converts it while it is still warm.

Why send the course link by DM rather than in the caption?

Because Instagram captions do not carry tappable links, and "link in bio" sends people on a detour most of them never finish. A DM arrives with a working link the moment they ask.

It also lets you answer objections. A good share of course buyers reply with "is this live or recorded?" before paying, and that reply lands in your Inbox with the comment as context.

How do I set it up?

1. Add your course in the Viralyze shop: title, price, what is included. A checkout page is created for you. 2. Post the reel and create an automation on it. 3. Add keywords: COURSE, ENROL, and a Hinglish variant like "course chahiye". 4. Choose the course checkout as the DM content and write one line above it. 5. Optional: enable the follow-gate, and a public reply such as "Sent you the details 💌". 6. Test the keywords and switch it on, or schedule it to start with the post.

If you have several courses, put a different keyword for each on the same reel.

What should the DM say?

Keep it to three lines: what the course is, who it is for, and the link. For a spoken English course:

"Thanks for the interest! The 4-week Confident English course starts Monday, 12 live sessions on Google Meet, recordings included. Enrol here: [your checkout page]."

AI variations mean each learner's message is worded a little differently, so screenshots in a WhatsApp group do not all look identical.

Can I run an early-bird window?

Yes, using scheduling and auto-pause. Start the automation at a set date and time, and auto-pause after N DMs or on the deadline date. Once paused, late commenters do not get the early-bird link, and you can update the public reply to say the window has closed.

Promo codes are supported on checkout, so the early-bird DM can carry a code and the full-price DM later can leave it out.

How do I track course sales from the reel?

The home screen shows DMs sent, link clicks and revenue over 7, 30 or 90 days, and ranks your top reels by DMs. The automation funnel shows how many commenters clicked through to checkout.

Giftin Wilson (@giftin_fitness) reports that Auto-DM doubled his course sales in a month. Your numbers will depend on your reel and offer, but the funnel will show you exactly where learners drop off.

Frequently asked questions

**Do students get access automatically after paying?** Yes. The course checkout handles payment and delivers access; payouts to your bank are weekly.

**Can I sell the course from a story as well?** Yes. Add a story reply trigger with the same keyword and checkout page.

**Is there a per-sale commission?** No. The Viralyze shop charges a 0% platform fee; you pay the flat plan price only.

Start a 7-day free trial of Viralyze, no card needed, and put your course one comment away from every viewer of your next reel.