How Figuring Out Drives Traffic Through Links at Scale

Figuring Out, the media brand founded by Raj Shamani, moves a large volume of traffic from Instagram to episodes, products and partner pages. Raj Shamani says the engine behind their links has driven over a million clicks and is one of the smoothest tools in their stack. That engine is the link and Auto-DM system inside Viralyze, and the structure that gets a media brand to a million clicks is the same one a solo creator can run at a hundred.

What does a million clicks require operationally?

Consistency more than cleverness. A brand posting multiple clips a day cannot write a custom DM for every comment, and cannot rely on a single bio link to route every viewer to the right episode.

So the operation becomes a repeatable unit: one post, one keyword, one DM, one tracked link. Repeat that unit on every clip and the clicks accumulate. The unit has to be fast to set up, or the team stops doing it.

How are keywords and links organised per post?

Each clip gets its own automation tied to that specific post. The keyword matches the clip's subject, and the DM carries the link that clip is about, nothing else.

Say the clip is a guest discussing a hiring mistake. The keyword might be "HIRING" and the DM sends the full episode link. A different clip from the same episode about pricing gets "PRICING" and a link to a timestamped version or a related product. Smart links in Viralyze track clicks per link, so the team can see which clip, not just which episode, sent traffic.

Why DM the link instead of posting it?

Because Instagram does not make links in captions tappable, and a bio link serves the whole profile rather than one clip. A DM delivers the link inside the viewer's own inbox, about a second after they comment.

Three Viralyze features make this work at volume:

• AI variations, so hundreds of DMs for the same clip read slightly differently.
• Rotated public replies like "Sent you a DM 💌", so comment threads look alive rather than templated.
• Automatic compliance with Meta's one private reply per comment within 7 days.

A concrete example: a smaller creator's version

A finance creator with 40,000 followers can run the same unit.

1. Post a reel on three mistakes in a first SIP. 2. Set keyword "SIP" on that post with a DM linking to a free checklist, which becomes a downloadable PDF automatically. 3. Add a second keyword, "COURSE", pointing to a ₹1,499 course checkout at 0% platform fee. 4. Schedule the automation to start with the next post, and auto-pause after 14 days. 5. Check the per-automation funnel a week later: comments, matched, delivered, clicked, signed up.

Forty clicks on that reel is the same mechanism as a million. The difference is volume and repetition, not tooling.

What does a team gain beyond clicks?

Contacts and attribution. Every person who commented and received a link is now a contact with a source tag, exportable to CSV. The home screen shows DMs sent, link clicks, follower growth and revenue over 7, 30 or 90 days, plus the top reels by DMs, which tells a team what to clip next.

For a media brand, "which clip format drives the most link traffic" is a programming decision. The data answers it without a spreadsheet.

Frequently asked questions

**Does Figuring Out use a flow builder?** The system described here is keyword, message and tap. Viralyze has no flow builder and does not need a Facebook Page.

**Can a team share one account?** Automations, Inbox and contacts live in one app, so whoever handles the account sees the same data. Replies to DMs land in the Inbox with the originating comment as context.

**Is "a million clicks" a promise for new users?** No. It is one brand's reported result. Your clicks depend on your audience and your posting volume.

Start the 7-day free trial of Viralyze, no card needed, and run the same link engine a media brand uses, at your own scale.