Hinglish Keywords: Why 'Bhejo', 'Link Do' and 'Price Batao' Should Trigger DMs
Open the comments on any Indian creator's reel and count how many people typed the exact keyword from the caption. Then count how many typed "bhejo", "link do", "price batao" or "kitna hai". The second group is bigger, and it is the group most ready to buy. If your automation only listens for "LINK", those people get nothing. Viralyze was built with Hinglish keywords in mind, so the fix is a two-minute edit.
Why do people type Hinglish instead of the keyword?
Because they are talking, not following instructions. "Price batao" is how you would ask a shopkeeper; "PRICE" is how you would fill a form. Most commenters never read the caption; they heard "comment PRICE" in the reel and typed the natural version.
That is not a problem to train out of your audience. It is a signal to capture.
Which Hinglish phrases should every creator add?
Start with the asks that appear under almost every selling reel in India:
- "bhejo", "bhej do", "send karo"
- "link do", "link bhejo", "link plz"
- "price batao", "kitna hai", "kitne ka hai", "rate"
- "details do", "info bhejo"
- "kaise lu", "kahan se milega"
Then add your niche's own words. A mehndi artist will see "design bhejo"; a tutor will see "notes do"; a saree seller will see "ye wala kitna".
Does Viralyze match these automatically?
Keywords in the Viralyze app are not case-sensitive and handle Hinglish spellings, typos and emojis, so "Bhejo", "bhejoo" and "bhejo 🙏" all land on the same trigger. You still have to add the base words to the list, but you do not need a separate entry for every capitalisation.
Multiple keywords sit in one automation, and different keywords can send different replies. That lets "price batao" answer with the price and "link do" skip straight to the checkout.
A worked example: a home-made pickle brand
Say the brand sells a ₹350 jar of mango pickle through a checkout page that takes UPI.
1. Open an automation on the "any post" trigger so it covers every reel. 2. Keyword group one: "price", "price batao", "kitna", "kitne ka". Reply: "Achaar ka jar ₹350 ka hai, 500 g. Free delivery 2 jar pe. Link neeche hai." Attach checkout. 3. Keyword group two: "link", "link do", "bhejo", "order". Reply: "Ye raha order link, UPI se pay kar sakte ho." Attach checkout. 4. Public reply: "DM kar diya 💌". 5. Test with "ye wala kitne ka hai" in the live tester, then turn on.
Should the reply itself be in Hinglish?
Yes, when the comment was. A "price batao" comment answered with "Thank you for your interest, please find the link below" feels like a bank. Viralyze replies in the commenter's language, English, Hindi or Hinglish, and AI variations rewrite each message slightly so the Hinglish does not read like one fixed template.
Write the base message the way you would reply by thumb. Short, with the price, with the link last.
How do I find the Hinglish words I am missing?
Open the per-automation funnel and compare comments with matched. If 300 people commented and 190 matched, 110 typed something you have not listed. Read those comments, add the phrases, and the next reel's matched count rises with no new content.
Repeat this once a month. Audiences invent new spellings constantly, and the keyword list should grow with them.
Frequently asked questions
**Will "price" also catch "price batao"?** If "price" is a keyword, a comment containing it will match; adding the full phrases still helps where people write "kitna" with no English word at all.
**Can I use Devanagari keywords too?** Yes. Add "कीमत" or "लिंक" alongside the Roman spellings so both scripts trigger.
**Does Hinglish matching cost extra?** No. Hinglish keyword handling is part of the Starter plan at ₹199 a month, with unlimited Auto-DMs.
Start the 7-day free trial of Viralyze, no card needed, and add "bhejo" to your keyword list today.